Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market

Sharma, Purva; Srivastava, Ankur; Sharma, Veenu; Singh, Nidhi; Nijjer, Shivinder

doi:10.1016/j.jretconser.2023.103570

Cited by 18 publications

(5 citation statements)

References 99 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Regarding food and green energy supply chain management, some researchers innovatively study the pricing of genetically modified foods by considering the heterogeneity of consumers' attitudes towards genetically modified foods [53,54] study the implementation of green innovation in the entire supply chain by dividing heterogeneous consumers into two types: green and nongreen. Sharma et al [55] consider heterogeneous consumer preferences for green and non-green luxury goods in a luxury context. Although there are related studies that use blockchain as a research background, the analysis is not based on consumers' sensitivity to blockchain.…”

Section: Plos Onementioning

confidence: 99%

Blockchain technology for supply chain traceability: A game-theoretic analysis between e-platforms

Chen,

Yang,

Yang

et al. 2024

PLoS ONE

View full text Add to dashboard Cite

In view of the rapid development and application of blockchain technology, this paper considers a secondary supply chain system consisting of a single upstream supplier and a downstream e-tailer that implements blockchain technology and a traditional e-tailer that does not implement blockchain technology. We establish the demand function of two channels based on consumers’ sensitivity to the blockchain and use the Stackelberg game model to compare and analyse the e-tailers’ profits from the two channels. For the basic properties, interestingly, we find that there exists a critical threshold on the cost sensitivity to effort that helps each e-tailer decide whether to implement effort. If the cost sensitivity to effort is high, the two-sided e-tailers will reduce their effort as much as possible to obtain greater profits. Conversely, if the cost sensitivity to effort is low, they will increase their effort to obtain more benefits. We also discuss the role of blockchain technology in competition between e-tailers and analyse the impact of the product brand effect brought by the traceability characteristic of blockchain on the competition between e-tailers. To check the robustness of the core results and to investigate different forms of supply chain configurations, this paper further develops the analysis of the supplier entering agency agreements with two-sided e-tailers. Under this scenario, the supplier sells their products directly to consumers through two-sided e-platforms and shares revenue with e-tailers as platform agency fees. These core ideas remain valid in the extended model.

show abstract

Section: Plos Onementioning

confidence: 99%

Blockchain technology for supply chain traceability: A game-theoretic analysis between e-platforms

Chen,

Yang,

Yang

et al. 2024

PLoS ONE

View full text Add to dashboard Cite

show abstract

“…This recent phenomenon is overlooked by scholars. Given the increasing popularity of luxury consumption (Sharma et al, 2024) as well as the scarcity of studies that examine consumer behavior from a motivational lens, there is a need to consider the scholarly work on luxury consumption with a special focus on motivation. Second, most of the previous studies have not addressed how the values of consumers guide them toward luxury consumption.…”

Section: Athletes' Luxury Consumption 871mentioning

confidence: 99%

“…According to the Statista (2023) report, the value of the personal luxury goods market increased from 76 bn Euros in 1996 to 353 bn Euros in 2022. Luxury consumption has increased across countries even during and after the COVID-19 pandemic (Kumar, 2023;Sharma et al, 2024). In emerging markets, luxury consumers tend to display their wealth to distinguish themselves from less affluent people (Carranza et al, 2023;Jain et al, 2023;Shahid et al, 2023).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Why do athletes consume luxury brands? A study on motivations and values from the lens of theory of prestige consumption

Akoğlu,

Yildiz,

Kumar

2024

MIP

View full text Add to dashboard Cite

PurposeAlthough extant literature exists on luxury consumption, limited studies have focused on motivation and values to consume luxury brands among athletes. The study aims to uncover the motivations that guide athletes’ decision-making processes to consume luxury brands.Design/methodology/approachThe study utilized the theory of prestige consumption to develop a model. The model posits that bandwagon, snob and veblen motivations guide athletes to seek social and conspicuous values in their consumption of luxury brands. A survey-based questionnaire approach was used to collect data from 343 athletes from Turkey by considering brands from different product categories.FindingsFindings indicated that bandwagon and veblen motivations are associated with social and conspicuous values. The findings also suggested that bandwagon, snob and veblen motivation are positively associated with luxury consumption intentions. Also, the social and conspicuous values of athletes determine their intentions to consume luxury. The mediating effects of social and conspicuous values are also confirmed.Originality/valueThe study's findings are first to empirically examine the influence of motivations on social and conspicuous value among athletes. The results show that the luxury consumption motivations of the athletes have a strong role in their intention to purchase luxury products. The findings also offer novel managerial implications.

show abstract

“…To enhance the context and relevance of this study, it is essential to reference specific studies related to the luxury car rental business. For instance, Sharma et al (2024) conducted a comprehensive market analysis of luxury car rentals in urban areas, exploring the market demand and customer preferences for luxury car rentals in metropolitan regions.…”

Section: Introductionmentioning

confidence: 99%

Luxury Car Leasing

Sihombing,

Khaddafi

2024

Adv

View full text Add to dashboard Cite

This study aims to provide insights and knowledge to new entrepreneurs on developing their businesses by utilizing luxury car leasing services, focusing on the benefits of leasing versus buying, personalizing the lease experience, and supporting business activities through upgraded personal branding. The objectives are to analyze the advantages of luxury car leasing over purchasing, explore the personalized leasing experience for customers, and examine the role of luxury car leasing in enhancing business operations and personal branding. This research employs a qualitative approach, utilizing case studies and interviews with both leasing companies and lessees. Data was collected through structured interviews with key stakeholders in the luxury car leasing industry, including leasing company representatives and customers who have leased luxury cars. Additionally, market analysis and literature reviews were conducted to support the findings. The findings indicate that luxury car leasing offers significant advantages over purchasing, including financial flexibility, access to the latest car models, and lower maintenance costs. Personalized leasing experiences were highly valued by customers, contributing to higher satisfaction and loyalty. Furthermore, leasing luxury cars positively impact personal branding and business operations by providing entrepreneurs with a sophisticated image and reliable transportation for business activities.

show abstract

Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market

Cited by 18 publications

References 99 publications

Blockchain technology for supply chain traceability: A game-theoretic analysis between e-platforms

Blockchain technology for supply chain traceability: A game-theoretic analysis between e-platforms

Why do athletes consume luxury brands? A study on motivations and values from the lens of theory of prestige consumption

Luxury Car Leasing

Contact Info

Product

Resources

About