Understanding Consumer’s Responses to Enterprise’s Ethical Behaviors: An Investigation in China

Deng, Xinming

doi:10.1007/s10551-011-1031-6

Cited by 53 publications

(39 citation statements)

References 58 publications

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“…While Creyer and Ross (1996) believe that people will punish unethical behavior but not necessarily return for ethical behavior. As a result, the relationship between CSR and consumer responses is not a simple logic of ''One good return deserves another, what goes around comes around'' (Deng 2012). Peloza and Shang (2011) review the literature about the relationship of CSR and consumer responses, concluding that the relationship between them is not simply directive, which means that there are some variables that play a mediating role.…”

Section: Introductionmentioning

confidence: 99%

Consumers’ Responses to Corporate Social Responsibility Initiatives: The Mediating Role of Consumer–Company Identification

2015

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In order to explore the mechanism of consumer responses to corporate social responsibility (CSR), this paper constructs a research framework including CSR, consumer-company identification (CCI), consumer responses, and fit, and tests the framework using a scenequestionnaire survey. Empirical results demonstrate that CSR not only has positive influence on consumer purchase intention, recommend intention, and loyalty directly, but also has indirect positive influence on consumer purchase intention and recommend intention through CCI. The influencing process of CSR on CCI is moderated by fit and the moderating direction is different owing to product types. For the products whose association preference is positive, fit can positively moderate the relationship between CSR and CCI, while for products whose association preference is negative, the moderating role will be negative.

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Section: Introductionmentioning

confidence: 99%

Consumers’ Responses to Corporate Social Responsibility Initiatives: The Mediating Role of Consumer–Company Identification

2015

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“…A first topic addresses the question of whether Chinese consumers support firms/products that are socially responsible (Chan, 2001;Deng, 2012;Ramasamy and Yeung, 2009;Sirieix et al, 2011;Tian et al, 2011). Chinese consumers are, in general, found to be supportive of firms' CSR initiatives and willing to transform a good CSR record into positive corporate evaluations, product associations and purchasing intentions.…”

Section: Introductionmentioning

confidence: 99%

“…For organic products and green products, however, support level are still low, although growth can be seen. A second area of study explores drivers of Chinese consumers for supporting CSR (Chan, 2001;Deng, 2012;Eisingerich and Rubera, 2010;Liu et al, 2012;Ramasamy et al, 2010;Sirieix et al, 2011;Tian et al, 2011). Three broad sets of drivers have been mentioned: 1) psychological factors (e.g.…”

Section: Introductionmentioning

confidence: 99%

Consumer perceptions of CSR: (how) is China different?

Kolk

Dolen

2015

International Marketing Review

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Purpose -Most studies on consumers and CSR have focused on Western contexts. Consequently, good insight is lacking into non-Western markets where consumers may respond differently. China is a case in point, despite the popularity of the CSR concept and high societal expectations of firms. This article examines how Chinese consumers perceive the underlying components of CSR found in Western countries; whether their CSR expectations differ for local Chinese compared to foreign firms; and whether results differ across regions within China.Design/methodology/approach -A country-wide study was done using a questionnaire to collect data in seven distinctive regional markets across China.Findings -Findings show that the originally Western CSR construct seems generalizable to China, but consumers across all regions perceive two rather than four components: one combining economic and legal responsibilities (labelled 'required CSR') and another combining ethical and philanthropic responsibilities ('expected CSR'). Consumers expect local Chinese firms to take more responsibility than foreign firms, particularly for required CSR.Research limitations/implications -This study focused on consumer perceptions, not on actual buying behaviour, which is a potential area for further research. Follow-up investigation to see whether our findings regarding the CSR concept also hold in other emerging and developing countries would be worthwhile. This also applies to an extension of the different expectations vis-à-vis foreign and local firms.Practical implications -Our study gives more insight into notions of standardization and adaptation with regard to CSR, considering China compared to other countries, and China's different internal markets. This is relevant for international marketers confronted with (potential) investments and activities in China, inbound or outbound, or in need of a comparative global perspective.Social implications -While our findings show some context-specificity for CSR in China, they also confirm the relevance of the originally Western CSR components to an emerging-market setting. These insights may be helpful for those interested in furthering CSR across countries, and locally as well as globally.Originality/value -This study responds to calls for an improved understanding of the contextspecificity of the originally Western CSR construct and of the extent to which it may be generalizable to non-Western settings such as China. We used a sample covering all regions of China and discovered two important dimensions. The results may be helpful to guide the debate on the plethora of CSR conceptualizations into a more focused direction, with clear relevance for the marketing field.

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“…This notion accords with Wang and Qian's (2011) evidence that listed Chinese non-SOEs gain more in terms of "political resources" from philanthropic activities than SOEs. Greater social-engagement also potentially facilitate better trade credit terms for non-SOEs , stronger access to bank funding (Chen et al, 2015) and supports customer perceptions (Deng, 2012). …”

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confidence: 99%

The role of board gender and foreign ownership in the CSR performance of Chinese listed firms

McGuinness

Vieito

Wang

2017

Journal of Corporate Finance

693

473

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China's recent promotion of Corporate Social Responsibility (CSR) has coincided with a marked increase in the number of Chinese listed firms attracting female board members and foreign equity investors. Using Rankins' (RKS) ratings over the 2009 to 2013 period, we show that greater gender balance in top-management supports stronger CSR performance. This finding broadens gender-based accounts emphasizing social networks (Westphal and Milton, 2000), Critical Mass Theory (Kramer et al., 2006;Bear et al., 2010;and Soares et al., 2011) and team dynamics (Woolley et al., 2010;and Hoogendoorn et al., 2013). Findings also reveal stronger CSR performance in firms with a female CEO. Female leadership thus appears to be just as important as gender mix in driving CSR change.CSR ratings are also increasing in foreign ownership levels. We examine whether a political-networking motivation underlies foreign investment (Du and Girma, 2010;Liu et al., 2014a;Lin et al., 2015;and Jiang and Kim, 2015). We argue that qualified foreign institutional investors (QFIIs) deploy socialengagement in non-SOEs to build competitive advantage. But in SOEs, where strong political networks already exist, QFIIs have less incentive to boost CSR ratings. However, results indicate little difference in the social ratings of QFII-invested SOEs and non-SOEs.Additionally, we confirm the Barnea and Rubin (2010) contention of an inversion in social ratings at entrenched managerial ownership levels. Non-linear rating effects also emerge in relation to state ownership (Li et al., 2013). Finally, CSR performance exhibits positive (negative) relation with a listed entity's size and age (leverage and lagged return-on-equity) but virtually no connection with independent board representation.

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Understanding Consumer’s Responses to Enterprise’s Ethical Behaviors: An Investigation in China

Cited by 53 publications

References 58 publications

Consumers’ Responses to Corporate Social Responsibility Initiatives: The Mediating Role of Consumer–Company Identification

Consumers’ Responses to Corporate Social Responsibility Initiatives: The Mediating Role of Consumer–Company Identification

Consumer perceptions of CSR: (how) is China different?

The role of board gender and foreign ownership in the CSR performance of Chinese listed firms

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