“…Most of the published work within the field highlighted the importance of SME contributions to economic growth, innovation, poverty relief, and employment growth worldwide. The works of Rayappa and Arora ( 2021 ), Weqar et al ( 2021 ), Wu and Wu ( 2020 ), Sirgy ( 2019 ), Dosumu et al ( 2017 ), Zaki et al ( 2021 ), Du et al ( 2015 ), Ramaswamy ( 2014 ), Cernat and Gourdon ( 2012 ), Beck et al ( 2011 ), Kalhoro et al ( 2011 ), Storey and Greene ( 2010 ), European Union ( 2009 ), Storey ( 1994 ), Hamad et al ( 2018 ), and Shah et al ( 2015 ) are just few examples of such published work. However, by looking at the literature, it is noticed that most of the literature focused on other industries and not on tourism (Jaafar et al, 2011 ), whereas it managed to gain attention as an effective tool to initiate progress in developed countries (UK, USA, etc.)…”