Understanding factors related to nonsmoking intention among college students

Hilley, Chanler; Johnson, Sarah Lindstrom; Royce, Sherer W.; McGough, Fredanna M.

doi:10.1080/07448481.2018.1498345

Cited by 4 publications

(1 citation statement)

References 24 publications

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“…Third, our study focused on PHW effectiveness measured by attitude (how PHW makes the individuals worry, thinks twice about consuming cigarette, and motivates to quit smoking). While some studies showed that intention and health behavior could be predicted by attitude, subjective norm, and perceived behavioral control [ 30 , 31 , 32 ], a recent literature review found that the link between these variables and anti-smoking interventions remains unclear [ 30 ]. Future research should examine specific health behavior such as smoking cessation or intention to quit smoking.…”

Section: Discussionmentioning

confidence: 99%

Effect of Message Approach and Image Size on Pictorial Health Warning Effectiveness on Cigarette Pack in Indonesia: A Mixed Factorial Experiment

Yuliati

Sarwono

Ahsan

et al. 2021

IJERPH

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Background: Cigarette consumption remains high and increasing in Indonesia. The government implemented a pictorial health warnings requirement of 40% cover of the pack (front and back) using fear appeal messages. Objective: Our study aims to assess the effectiveness of cigarette pictorial health warnings by message and size. Methods: We conducted a mixed factorial experiment online study using three messaging approaches (fear vs. guilt vs. financial loss) and two picture sizes (40% vs. 75%) among 209 smoking participants. Sociodemographic variables included gender, education, income, employment status, and marital status. Data analysis used a mixed model ANOVA to see the main effect and interaction effect on dependent variables. For subgroup analysis, we used t-test and one-way ANOVA. All analyzes were in SPSS 22. Results: We found significant differences in the three message types, in which fear and guilt have higher effectiveness than financial loss. By subgroup, the guilt message was more compelling among female smokers and married smokers. The financial loss message was effective among lower-income smokers. We found no difference in pictorial health warning effectiveness by image size, potentially because participants could zoom in/out the cigarette pack image on the screen. Conclusions: Our finding supports more diverse message types in pictorial health warnings in Indonesia and other countries.

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