Understanding food truck customers: Selection attributes and customer segmentation

Choi, Ha-Yeon; Choi, Eun-Kyong; Yoon, Borham; Joung, Hyun-Woo

doi:10.1016/j.ijhm.2020.102647

Cited by 22 publications

(20 citation statements)

References 69 publications

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“…In fact, this strategy is prevalent among lifestyle analyses conducted in the United States (Choi et al, 2020;Jang et al, 2011;Kumar & Smith, 2018;Nie & Zepeda, 2011;Witzling & Shaw, 2019;Zepeda & Nie, 2012). To illustrate, Witzling and Shaw (2019) involve an additional dimension, "political ideology," to segment consumers to better understand their beliefs and behavior about local food.…”

Section: Theore Ti C Al Backg Round and Me A Sure Smentioning

confidence: 99%

“…The nutrition-focused segment focuses on four aspects rela- named "health-conscious" is found in other U.S.-based studies (Choi et al, 2020;Jang et al, 2011).…”

Section: Nutrition-focused Consumersmentioning

confidence: 99%

“…Clearly, empirical studies conducted in recent years show that contextual calibrations and adjustments of measures are necessary to account for the above factors (e.g., Buitrago Vera et al, 2016;Choi et al, 2020;Grunert et al, 2011;Van Huy et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

“…For example, the importance of taste in food choices is intuitively ubiquitous (Pérez‐Cueto et al., 2010), but varies across countries, and “freshness” is attached greater importance in Asian culture than in Western cultures (Grunert et al., 2011). Clearly, empirical studies conducted in recent years show that contextual calibrations and adjustments of measures are necessary to account for the above factors (e.g., Buitrago Vera et al., 2016; Choi et al., 2020; Grunert et al., 2011; Van Huy et al., 2019).…”

Section: Introductionmentioning

confidence: 99%

“…(2011) choose college students as participants and focus on Generation Y consumers; Witzling and Shaw’s (2019) study conducted in 2015 targets primary grocery shoppers in the state of Wisconsin; and Choi et al. (2020) focus on food truck consumers. Thus, to connect with opportunities and challenges in the contemporary food system, a timely and more comprehensive update of food lifestyle patterns among general U.S. food shoppers is of great need.…”

Section: Introductionmentioning

confidence: 99%

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Food lifestyle patterns among contemporary food shoppers

Chen

House

2021

Int J Consumer Studies

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To obtain a comprehensive picture of current food lifestyle patterns, this study aims to identify consumer segments with a focus on health‐related considerations, and to profile segmented consumers based on demographic characteristics. As an adaptation of the food‐related lifestyle instrument, consumer segmentation indicators in this study capture four dimensions: ways of shopping; importance of quality aspect; healthy eating; and health practice. Nationwide data targeting U.S. food shoppers were collected from June 2016 to November 2019 (N = 20,827). Latent class analysis, a probabilistic model‐based segmentation approach, identified five distinct food lifestyle segments: passionately involved consumers (11%), nutrition‐focused consumers (30%), moderately involved consumers (17%), convenience‐oriented consumers (21%), and uninvolved consumers (21%). This pattern has differences as well as similarities with the one reflecting U.S. food shoppers in 2003 and those identified in Europe. In addition, these segments are made up of consumers with different demographic and regional characteristics. U.S. census regions, such as East South Central and West South Central, where there is a higher obesity prevalence, tend to have a larger portion of uninvolved consumers and a smaller portion of highly involved consumers (passionately involved and nutrition‐focused consumers). The resulting food lifestyle segments, consumer profiling, and regional comparisons provide insights into effective marketing communication and consumer education on healthy eating.

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Section: Theore Ti C Al Backg Round and Me A Sure Smentioning

confidence: 99%

“…The nutrition-focused segment focuses on four aspects rela- named "health-conscious" is found in other U.S.-based studies (Choi et al, 2020;Jang et al, 2011).…”

Section: Nutrition-focused Consumersmentioning

confidence: 99%