The performance of horizontal wells in shale gas is controlled by multiple factors, and there is a difference in gas production rate between different fracturing stages. However, the mechanism of the nonuniform gas production rate is still not clear. In this paper, a typical shale gas well in the Longmaxi formation was selected to conduct the performance evaluation based on the nonradioactive gas tracer technology. The gas production profile was obtained, and the production feature of each stage was analyzed. On this basis, the production differences between fracturing stages were compared in four aspects: reservoir physical properties, distribution of natural fracture, parameters of fracturing operation, and technology of temporary plugging re‐orientation. The effect of various factors on the contribution of each stage was analyzed. And then, the mechanism of the nonuniform gas production rate was clarified. Finally, relevance analysis was performed to determine the main controlling factors, and a mathematical model for characterizing the nonuniform gas production rate feature was established by adopting the nonlinear regression method. This study provides a reliable basis for optimal fracturing designing and reasonable production planning.