Understanding in-situ social media use at music festivals

Abstract

Participation at large music festivals is changing, with many attendees using social media platforms to mediate and shape their experiences of attending such events. We used a combination of Twitter and Foursquare to collect social media posts from attendees at the Glastonbury 2013 music festival and performed a thematic analysis in order to better understand the insitu use of such media. Our findings reflect the wide range of users' purposes in such settings and provides a basis for further exploration of this area.

The mediated festival: Live music as trigger of streaming and social media engagement

“…The time-distribution profiles for Twitter use, as mentioned above, indicate that Twitter is a ‘here-and-now’ medium, in accordance with previous research into Twitter use in political campaigns (Larsson and Moe, 2012). There is little research into Twitter use during concerts, but our findings resonate with previous studies by Bennett (2012, 2014) and Jamison-Powell et al (2014), as well as unpublished studies of tweeting at Øya 2011 (Maasø, 2012) and the by:Larm festival in 2011 (Vestli et al, 2011). Both found that ‘here-and-now’ tweets were predominant, and, moreover, that tweets were typically instant reactions to the live concert event or its atmosphere.…”

“…3 Bennett (2012) finds that tweeting and texting is used to broaden the fan community at live concerts and include fans that are not present at the event, for example, by tweeting the set-list of the concert or commenting on the performance on stage. Also Jamison-Powell et al (2014) found widespread use of Twitter among the audience during live music concerts. All these resonate well with research into the Twitter use that surrounds political election campaigns, which also points towards spikes in tweeting as representative of an immediate response to an event (in that case, events in the mainstream media; Larsson and Moe, 2012).…”

Infrastructures for Virtual Volunteering at Online Music Festivals

“…Previous CSCW research has explored how digital technologies can enhance audience interaction with live performance, including delivering interactive concert programmes on personal devices [6]; contributing to shared visual projections by drawing using mobile phones and dancing [48]; being directed to film the performance from different angles [47]; and the wider user of social media around festivals [25]. One relevant concept to emerge from this work is that of designing an extended audience journey through interactive performances, spanning ticketing, pre-show activities, intervals, and even post show reflection, beyond those moments when the show is occurring onstage.…”

Mining and exploring electronic word-of-mouth from Twitter: case of the Java Jazz Festival

“…According to Mills et al (2012), data analytics is defined as “large volumes of high velocity, complex and variable data that require advanced techniques and technologies to enable the capture, storage, distribution, management, and analysis of the information.” Although few studies have examined data analytics in the context of music festivals and have focused mainly on festivals in the USA, UK and Europe, examples from previous studies are used as references in this study. For example, Jamison-Powell et al (2014) investigated how festival goers used Twitter and Foursquare while attending the Glastonbury Music Festival (UK) in 2013. de Lira et al (2017) developed a process to predict event attendance using machine learning at the Creamfields and VFestival music festivals in the UK.…”