Understanding Influence on Corporate Reputation: An Examination of Public Relations Efforts, Media Coverage, Public Opinion, and Financial Performance From an Agenda-Building and Agenda-Setting Perspective

Las Vegas en Los Monegros: evaluación de la cobertura mediática del impacto económico y social de un proyecto de negocio desde la perspectiva de la comunicación corporativa

“…These authors argue that Media Reputation has a significant influence on public opinion, contributing strongly to forming the Corporate Reputation of organizations. However, very few works have been carried out about how media present business and/or corporations to the public opinion, and the influence of media coverage on corporate reputation (CARROLL and MCCOMBS, 2003;KLEIN-NIJENHUIS, 2006a and2006b;KIOUSIS et al, 2007). In Spain, it has been found only two works (CAPRIOTTI, 2007 and2009) that analyse the media visibility of corporate news about the Social Responsibility of Spanish companies.…”

“…This is one of the main theories used by many authors from the field of corporate communication to emphasize the importance of the media in constructing corporate reputation (DEEPHOUSE, 1997 and2000;FOMBRUN and SHANLEY, 1990;WARTICK, 1992;CARROLL and MCCOMBS, 2003;FOMBRUN and VAN RIEL, 2004;KLEINNIJENHUIS, 2006a and2006b;KIOUSIS et al, 2007;CAPRIOTTI, 2007 and2009). Corporate Reputation could be defined as the stakeholder's overall evaluation of an organization over time (FOMBRUN, 1996;FOMBRUN and VAN RIEL, 2004;WALKER, 2010).…”

News about newspaper advertisers: To what extent can corporate advertising budgets predict editorial uptake and coverage of corporate press releases?

“…The higher the news factor prominence, the higher the degree of adoption for a news article. Kiousis et al (2007) show that certain aspects of corporate press releases are not taken over in a similar way by all news outlets. Kepplinger and Ehmig (2006) demonstrate based on an experiment with journalism students that they ascribe different news values to news factors depending on whether they were asked to make news decisions for a national, regional, and a fictitious tabloid newspaper.…”

“…PR is an important instrument of strategic corporate communication, which intends to create public awareness, persuade audiences, successfully deal with corporate crises, or build corporate reputation, which may in turn be capital-forming for a company (Kiousis et al, 2007). In order to exert an agenda-building capacity, the most important PR instrument are press releases (Kiousis et al, 2007).…”

“…In order to exert an agenda-building capacity, the most important PR instrument are press releases (Kiousis et al, 2007). Press releases aim at influencing news coverage "to make sure the story is framed in a way that is consistent with the organization's preferred framing (i.e., how the organization would like to have its story told)" (Cornelissen, 2011: 148).…”