Understanding Marketing Culture in Finnish Libraries

The Effect of Marketing Culture and Customer Psychological Contracts on Customer Affective Commitment

“…Webster (1992) defines the marketing culture as "a multifaceted construct that encompasses the importance placed on service quality, interpersonal relationships, the selling task, organization, internal communications, and innovativeness ". In same context, Zostautiene andVaiciulenaite (2012) also conceptualized marketing culture as organizational culture focuses on the customers' needs and wants .The Marketing culture refers to the informal, unwritten guidelines which determine the style of values and beliefs that supply norms for behaviour in the organization and; how the way marketing "things" are done (Singh, 2005;Karatepe and Tekinkus, 2005).…”

“…Similarly, Webster (1995) claimes that marketing culture is driving forces of organizational successfully by its focusing on marketing superiority and to achieve the competitive advantage. Most of studies indicate that customer orientation is a real indicator for marketing culture in firm (Harrison and Shaw, 2004;Singh, 2005; Singh and Shanker, 2012), which involve norms; values have an important role in customer relationship quality (Karatepe and Tekinkus, 2005). Narver and Slater (1990) even argue that the marketing culture has tremendous effect on the employees behaviour and it has oriented to customer , and help to understand the marketing activities better to adapt their behaviour so as to satisfy needs and wants of customer (Simberova, 2007).From constituency-based theory perspective an organization must to implement the customer orientation which is a type of marketing culture (Luck ,1997), and maybe it is the key to profitability (Webster ,1995).…”

Könyvtárgazda(g)ság: pénzügyi vonatkozású korszerű menedzsmenteljárások könyvtári alkalmazása

“…További sikerfaktort jelent a jó megjelenésű szereplőgárda, a minden részleteiben kidolgozott színészi munka, valamint a szofisztikált felvevőpiac. 230 Megfigyelhető továbbá, hogy számos alkotásban szerepel a könyvtár, amelyet néhány film rövid bemutatása illusztrál: Nagy Szedzsong életét A mély gyökerű fa 231 és a Nagy Szedzsong király 232 idézik fel, amely történetekben Jang Yeol Sil is szerepel. Korabeli ábrázolások alapján bemutatják a herceg tanulószobáját és könyvtárát.…”