Understanding Millennial Grocery Shoppers’ Behavior and the Role of the Registered Dietitian Nutritionist

Peregrin, Tony

doi:10.1016/j.jand.2015.03.022

Cited by 12 publications

(14 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Countless restaurants in the New York City area target Millennials due to their ethnic, organic food choice preferences and their diverse cultural views. Influence based on their country of origin is a key element in how they define themselves culturally, specifically with regard to food consumption and purchase habits (Gazdik, 2019;Lutz, 2015;Mealey, 2018;Peregrin, 2015;Simpson, 2015;U.S. Census Bureau, 2017).…”

Section: Us Food Market and Ethnic Foodsmentioning

confidence: 99%

See 1 more Smart Citation

A Quantitative Exploration of Culturally-Pluralistic Segmentation Among Millennials

Thanos¹,

Clark²

2019

IJMS

View full text Add to dashboard Cite

The goal of this study is to expand upon recent qualitative research examining elements of culturally-pluralistic segmentation of Millennials in a large northeastern community college. The present study is a quantitative follow-up, incorporating data collected at the same New York City institution. The intention is to explore patterns and trends detected in the qualitative wave, with an eye toward solidifying findings using more sophisticated measures. A multivariate statistical method was employed, based on in-class surveys administered to 110 students. The object was to determine whether cultural pluralism's influence varied between Millennial segments, specifically its effect on ethnic food purchases and consumption habits, as well as any possible acculturation influences on those behaviors. Findings indicate that, on average, younger Millennials tend to exhibit more culturally-pluralistic purchase behavior than do older Millennials. Additionally, female Millennials typically display significantly less cultural pluralism than do their male counterparts. This research bolsters cultural pluralism as a segmentation method and can assist in development of marketing stratagem, while also furnishing a unique and inestimable contribution to current literature.

show abstract

Section: Us Food Market and Ethnic Foodsmentioning

confidence: 99%

“…Census Bureau, 2017). A distinguishing characteristic of this generational cohort is their increased food spending of approximately $50 billion each year forecasted to 2020, particularly on organic foods (Ascarelli, 2015;Peregrin, 2015).…”

Section: Introductionmentioning

confidence: 99%

A Quantitative Exploration of Culturally-Pluralistic Segmentation Among Millennials

Thanos¹,

Clark²

2019

IJMS

View full text Add to dashboard Cite

show abstract

“…The rising, globally-diverse population is prompting many restaurants in the New York City area to target Millennials for their preference in ethnic, organic food choices (Lutz, 2015;Peregrin, 2015;Simpson, 2015). Millennials are the most diverse population and view culture, including country of origin, as a critical component in how they define themselves, particularly in their food purchase and consumption patterns (Franklin, 2014;Ford et al, 2012;U.S.…”

Section: Us Food Market and Ethnic Foodsmentioning

confidence: 99%

Cultural Self-Identification within the Millennial Market: A Qualitative Examination

Thanos¹,

Clark²

2018

RES

View full text Add to dashboard Cite

The goal of this study was to examine the degree of cultural self-identification among a sample of U.S. Millennials attending a New York City community college. A case study technique using personal interviews was employed, based on input from twelve Millennials in attendance at a large, public community college in New York City. The object was to explore participants’ knowledge regarding their cultural affiliations’ effects on ethnic food purchases and consumption. Results showed Millennials’ cultural self-identification with cultures differing from their original family background, as well as their knowledge of cultural pluralism. Participants tended to select ethnic foods from one culture above all other cultures. Findings from the present study buttress cultural pluralism as a segmentation method and can assist in development of marketing stratagem, while also furnishing an invaluable contribution to current literature.

show abstract

“…Wielding purchase power of $200 billion annually, venerating status consumption with self-centric and pleasure-seeking values, Millennials are deemed a highly desirable segment, making up almost a third of the American population (Debevec, Schewe, Madden, & Diamond, 2013;Kruger & Saayman, 2015;Ntanos, Skordoulis, & Ntanos, 2014). Peregrin's (2015) article posited that Millennials are quite conscious of and actively pursue healthy eating, seeking out food products that emphasize health benefits; they are very nutrition-savvy. This generation craves an experience with their food consumption, which bodes well for ethnically-themed restaurants.…”

Section: Millennialsmentioning

confidence: 99%

“…According to the U.S. Census Bureau (2015), Millennials are the largest population since the Baby Boomers, representing about one-quarter of the nation's inhabitants, with more than $200 billion in annual purchasing power (Kruger & Saayman, 2015;Valentine & Powers, 2013). Millennials' food spending is expected to increase by $50 billion each year through 2020 (Ascarelli, 2015;Peregrin, 2015). Millennials' purchasing power and propensity toward food spending, particularly organics, make them an extremely attractive market segment for food marketers and producers to pursue.…”

Section: Introductionmentioning

confidence: 99%

A Qualitative Exploration of Culturally-Pluralistic Segmentation among Millennials

Thanos¹,

Clark²

2017

IJMS

View full text Add to dashboard Cite

The purpose of this study was to examine the possible existence of culturally-pluralistic segmentation based on perceptions of U.S. Millennials attending college in New York City. The present research posits that this key cohort, the culturally-pluralistic consumer, i.e., one who has many cultural associations but only one of those cultures presents as dominant, has the propensity for being grouped as an identifiable market segment. Utilizing a qualitative case study approach, twelve face-to-face interviews were conducted with Millennials from a New York City community college. The objective was to explore participants’ perceptions as to how their cultural associations influence their food purchase and consumption behaviors, particularly with regard to ethnic foods. Findings concluded that Millennials are aware of cultural pluralism and deem themselves culturally-adept, self-identifying with cultures other than their original family bloodlines. Participants’ tendencies were inclined toward choosing ethnic foods from a singular dominant culture from among their various cultural connections and associations. The results from this study support cultural pluralism as a segmentation method and can be used to add to current literature as well as for marketers to develop strategy.

show abstract

Understanding Millennial Grocery Shoppers’ Behavior and the Role of the Registered Dietitian Nutritionist

Cited by 12 publications

References 0 publications

A Quantitative Exploration of Culturally-Pluralistic Segmentation Among Millennials

A Quantitative Exploration of Culturally-Pluralistic Segmentation Among Millennials

Cultural Self-Identification within the Millennial Market: A Qualitative Examination

A Qualitative Exploration of Culturally-Pluralistic Segmentation among Millennials

Contact Info

Product

Resources

About