In many regions of the world, fires are primarily of anthropogenic origin. In northwestern Patagonia, the number of fires is not correlated with meteorological variables, but is concentrated in urban areas. This study was conducted in the wildland-urban interface (WUI) area of San Carlos de Bariloche (Patagonia, Argentina), within the Nahuel Huapi National Park. WUI fires are particularly problematic because, besides people and goods, they represent a danger to protected areas. We studied the relationship between fire records and socioeconomic indicators within the WUI of San Carlos de Bariloche. We conducted a Multiple Correspondence Factorial Analysis and an Ascendant Hierarchical Classification of the city neighborhoods. The results show that the neighborhoods in Bariloche can be divided into three classes: High Socioeconomic Fire Risk neighborhoods, including neighborhoods with the highest fire rates, where people have low instruction level, high levels of unsatisfied basic needs and high unemployment levels; Low Socioeconomic Fire Risk neighborhoods, that groups neighborhoods which present the opposite characterization, and Moderate Socioeconomic Fire Risk neighborhoods, which are more heterogeneous. Once neighborhoods were classified, a Socioeconomic Fire Risk map was generated, supplementing the existing WUI Fire Danger map. Our results emphasize the relevance of socioeconomic variables to fire policies.