Understanding the Heterogeneity of Generation Y's Preferences for Travelling: a Conjoint Analysis Approach

Vukić, Milena; Kuzmanovic, Marija; Stanković, Milica

doi:10.1002/jtr.2015

Cited by 49 publications

(29 citation statements)

References 29 publications

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“…There is no consensus on their birth years, but they are more commonly referred as being born between 1982 and 2002 (Buffa, 2015;Kruger & Saayman, 2015;Leask et al, 2013;Pendergast, 2010). This means a generation composed by approximately 1.743 million of potential travellers (World Bank, 2016), and the largest cohort in countries like the U.S. or Australia, generating 165.000 million of euros travelling yearly (Vukic et al, 2015).…”

Section: Millennials: the Digital Generationmentioning

confidence: 99%

“…However, little is known about millennials' attitude and behaviour at destinations, although they are the market spending core of tomorrow (Kim, Xiang, & Fesenmaier, 2015;Vukic et al, 2015). Their pioneering behaviour regarding new technologies could be even stronger in the case of university tourism students because of their current educational enrolment and interest in the travel sector.…”

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confidence: 99%

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Smart destinations and tech-savvy millennial tourists: hype versus reality

2019

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Purpose This paper aims to contrast the expectations placed on the smart destination as a theoretical management approach with the reality of emergent tech-savvy tourism demand by examining the response of this segment to three critical dimensions of technology use in the context of smart destinations. Tech-savvy tourists are here represented by highly educated Spanish millennial tourists. Design/methodology/approach Data were obtained through an online survey and analysed through descriptive techniques and exploratory factor analysis using SPSS. Literature review was critical for setting the foundations of the research in this novel context. Findings Results suggest the existence of a gap between the smart destination theoretical expectations and created hype and the real response of the examined demand in the three main scopes for this tourist-smart destination technology-based relationship, namely, mobile technology use, data sharing for personalised experiences and smart technologies for enhanced experiences. Research limitations/implications Convenience sampling was used, and the results of the study cannot be generalised to all millennial tourists. The research is a first approximation to the interrelationship between tourists and smart destinations. Practical/implications Tourists’ role and experiences mediated by information and communication technologies (ICTs) are decisive in smart destinations. Destination Management Organisations (DMOs), through their policies and actions, ought to take into account the limited predisposition of tourists in using mobile devices, sharing data and using smart technologies for their experiences. Privacy concerns appear to have special relevance for tourists and, therefore, for the future of smart destinations. Originality/value The findings offer relevant insights for smart destinations from a neglected angle hitherto, as they introduce several interesting nuances which do not match entirely the fast track taken by institutions, media and academia. This is critical for better understanding tourists in the current panorama, for DMOs and for the theoretical foundations of smart tourism. Besides, the exploratory data analysis reveals potential dimensions of millennials’ behaviour, which can be useful for further investigations.

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Section: Millennials: the Digital Generationmentioning

confidence: 99%

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confidence: 99%

Smart destinations and tech-savvy millennial tourists: hype versus reality

2019

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“…Their main values are independence, ambition, creativity, innovation, and development. Representatives of Generation Y travel more than their predecessors, they visit and explore a greater number of destinations, spend more while traveling and are eager for interesting experiences and information [46,49]. Moreover, as research by Dębski [50] and Xiang, Magnini, Fesenmaier [31] indicate, people from Generation Y show a strong need to use the opportunities generated by the Internet and social media while planning and sharing their experiences during and after the journey.…”

Section: Travel By Generationsmentioning

confidence: 99%

The Perception of Overtourism from the Perspective of Different Generations

2019

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The problem of overtourism, i.e., tourist congestion in visited places, and the negative impacts of tourists on the environment and residents, are increasingly noticeable with the increase in popularity of tourism. In addition, human impact on the environment is often negative in relation to the assumptions of the concept of sustainable development. However, the attitude of tourists to the problem of overtourism may vary depending on their ages, because, as in every aspect of life, there are intergenerational differences arising from the political, economic or technological development of the times in which a given generation grew up. The main purpose of the article is to examine the public awareness of the phenomenon of overtourism in the context of intergenerational differences, as well as to determine the impact of tourists on the places visited and the local community. The study was conducted on a sample of 386 respondents representing the X, Y, and Z generations. The study results showed that there is awareness among all generations of respondents about the problem of overtourism, although indifference to this phenomenon was demonstrated by the youngest respondents (Z generation). The respondents also agreed on individual elements of their own impact on the environment and residents, but with different determinations. The article ends with recommendations on the introduction of various management practices that should be implemented in order to make tourism more responsible and sustainable in the future. It is proposed that a road map should be compiled at the local level for sustainable tourism development.

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“…Youth are "the new visitors in the tourism market" [35] (p. 5). "The importance of this market segment lies in the fact not only that it is becoming larger but also that it represents the market of the future" [116] (p. 1). The study of this section of the market requires, first of all, that the criteria and variables used to define an individual as a member of the "young" be identified so that their decisional processes, motivations, and behavior can subsequently be observed and described.…”

Section: Sustainable Tourism and Young Touristsmentioning

confidence: 99%

Young Tourists and Sustainability. Profiles, Attitudes, and Implications for Destination Strategies

Buffa

2015

Sustainability

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Global trends highlight the growing tourist interest in authentic and sustainable holiday experiences. Designing strategies that enable destinations to catch this tourist segment is, therefore, becoming more and more important for competitiveness. A long-term outlook calls into question the "next generation" of actual and potential tourists, i.e., young people: understanding their attitude towards sustainability is paramount to drive tourism development in a direction which is coherent to the forthcoming demand. Drawing from an ad hoc survey of 1156 members of the largest Italian association of student and youth tourism, this contribution (a) discusses youth attitudes towards sustainability, their travel motivations and behavior (b) identifies different profiles of young tourists with reference to sustainability. By using characteristics and dimensions linked with "harder ecotourists" we identify hard path young tourists (HPYT) and soft path young tourists (SPYT). The findings confirm young people's interest in certain dimensions of sustainability and the influence this interest has on their decision-making processes, motivations, and behaviors. HPYT and SPYT are profiles which should be considered in destination strategies: the strong sensitivity of HPYT to sustainability suggests the possibility of creating offers that optimize the unique features of a territory.

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Understanding the Heterogeneity of Generation Y's Preferences for Travelling: a Conjoint Analysis Approach

Cited by 49 publications

References 29 publications

Smart destinations and tech-savvy millennial tourists: hype versus reality

Smart destinations and tech-savvy millennial tourists: hype versus reality

The Perception of Overtourism from the Perspective of Different Generations

Young Tourists and Sustainability. Profiles, Attitudes, and Implications for Destination Strategies

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