Understanding the Perception of Generation Z towards Fast Food's Product Safety, Nutrition, and Health

Abstract

Adolescence is crucial before the transition to adulthood, and developing healthy eating behaviours in early adolescence is vital for long-term health and well-being. The high prevalence of fast food consumption among the young generation leads to excessive weight. Hence, this study investigates how Generation Z perceives the CSR practices performed by fast food restaurants to ensure products' safety, nutrition, and health. The Theory of Stakeholder is employed to explain the responsibility of businesses to their stakeholders. 330 respondents responded to the survey. This study confirms that the four CSR dimensions influence fast food's product safety, nutrition, and health.