Understanding the Psychological Process of Avoidance-Based Self-Regulation on Facebook

Marder, Ben; Houghton, David; Joinson, Adam; Shankar, Avi; Bull, Eleanor

doi:10.1089/cyber.2015.0564

Cited by 14 publications

(21 citation statements)

References 35 publications

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“…People compare themselves to those they know, to strangers, and to actors and models in media. Social media comparisons have become ubiquitous and a constant occurrence for many (Marder, Houghton, Joinson, Shankar, & Bull, 2016). These comparisons can affect a person's self‐views, at least temporarily.…”

Section: The Perpetuation Of Materialismmentioning

confidence: 99%

Materialism pathways: The processes that create and perpetuate materialism

2017

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Materialism has been examined in many social science disciplines from multiple perspectives. This review synthesizes this extensive literature into two organizing frameworks that describe how materialism develops in children and how materialism is reinforced and perpetuated in adulthood. The major components of the developmental model are the daily event cycle, developmental tasks, cultural influence, and family environment, all of which interact to influence how materialistic a child becomes. The reinforcement model describes how personal qualities that materialists tend to possess make them more vulnerable to threats in daily events, resulting in psychological discomfort. The desire to reduce this discomfort, in conjunction with the transformative powers that materialists ascribe to acquisition, results in actions and outcomes that reinforce materialistic tendencies. Suggestions for furthering the study of materialism are also included.

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Section: The Perpetuation Of Materialismmentioning

confidence: 99%

Materialism pathways: The processes that create and perpetuate materialism

2017

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“…Facebook usage increases public self-awareness (Marder et al, 2016b) and makes salient an individuals' undesired social-self and the comparison of one's current self with this negative reference point (Carver, Lawrence and Scheier, 1999). Increased proximity from the undesired-self means a greater distance between the public image a person projects and what image is undesired in the minds of their audience (Bosnjak and Rudolph, 2008).…”

Section: Conspicuous Interactions Social Anxiety and 'Liking'mentioning

confidence: 99%

Conspicuous political brand interactions on social network sites

Marder

Marchant

Archer-Brown

et al. 2018

EJM

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2 PurposeAcquiring 'Likes' for a political party or candidate's Facebook pages is important for political marketers. For consumers these 'Likes' are conspicuous, making their political affiliation visible to their network. Our study examines the roles of the undesired socialself and visibility (conspicuous vs. inconspicuous) in predicting consumers' intention to 'Like' political brands. We extend knowledge on the undesired social-self, transference of theory from general marketing to a political domain and provide practical advice for political marketers engaging social network sites. Design/methodology/approachWe gather data from two surveys run with Facebook using electorates in the run up to the UK 2015 and US 2016 elections (n = 1,205) on their intention to 'Like' political brands under different visibility conditions. FindingsData supports the theorized relationship of the undesired social-self with social anxiety intention to 'Like' when 'Liking' is conspicuous. However also indicates that all users -irrespective of proximity to the undesired social-self -prefer to 'Like' inconspicuously. 3 Research limitations/implicationThe research is limited by the generalizability of the specific context and the use of selfreport measures. Practical implicationsPolitical marketers should reconsider promoting conspicuous consumption for that which is more inconspicuous. OriginalityWe provide the first examination of the undesired social-self in driving behavior under different visibility conditions. Furthermore we challenge the extension of existing knowledge of the self-concept within political marketing, based on the 'norm' for consumers' to avoid disclosing political views publically.

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“…Com o aumento da prática e utilização das redes sociais virtuais, percebe-se a criação de um relacionamento cibernético (online), com necessidade de atender as expectativas dos usuários, por meio de uma autorregulação, permitindo ocultar imagens indesejadas de si próprios e de suas vidas 15 . Além disso, um estudo 16 complementa o contexto, dizendo que as mulheres possuem uma tendência em postar publicações relacionadas a sua massa corporal (peso), imagem corporal, exercício físico e dieta alimentar, passando a reparar em imagens e mensagens de amigos relacionados a tais aspectos de popularidade.…”

Section: Construção Do Instrumentounclassified

“…Desta forma, a versão final do instrumento foi estabelecida em 20 itens, divididos em cinco domínios. Para validade fatorial dos domínios foi aplicado o teste de Kaiser-Meyer-Olkin (KMO) com níveis aceitáveis >0,6; teste de esfericidade de Bartlett´s com níveis aceitáveis de X 2 para p<0,001; e rotação fatorial Varimax com níveis aceitáveis >0,6 15 .…”

Section: Validação Do Instrumentounclassified

Desenvolvimento e validação de um questionário sobre uso do Facebook voltado para praticantes de atividades físicas em academias

Pedroso

Sartori

Dias

et al. 2017

Rev Bras Ativ Fís Saúde

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A prática de atividades físicas vem sofrendo modificações com o avanço da internet. Usuários de academias utilizam desta tecnologia para se conectarem as redes sociais virtuais como o Facebook. Assim, o estudo tem como objetivo construir e validar um questionário sobre o uso do Facebook e a prática de atividades físicas. A partir do referencial teórico elaborou-se 20 itens separados em cinco domínios, com respostas em escala do tipo Likert, com pontuação final de 0 a 100. A validação interna do instrumento foi feita em cinco etapas: a) alfa de Cronbach (αC); b) Correlação de Kendall; c) coeficiente de correlação intraclasse; d) efeitos de teto/piso; e) índice de Kappa. A amostra foi composta por 385 alunos de academias, sendo 273 do sexo feminino (70,9%), com média de idade 31,61±9,62 anos. Os valores atribuídos ao coeficiente de αC demonstram haver excelente fiabilidade entre perguntas (itens) e suas respostas (αC=0,923). Ao aplicarmos a correlação do αC (r²) encontramos todos os valores acima do esperado: ≥0,3, reforçando uma associação positiva entre itens e categorias. Os valores encontrados com a aplicação dos efeitos do teto/piso nos mostram que 10 itens (50%) apresentaram um efeito piso. A reprodutibilidade por meio do índice de Kappa atribuiu valor máximo (muito bom) para 11 itens, sendo que nenhum ficou na classificação mais fraca (pobre). Por fim, a validação demonstrou que o instrumento possui um bom desempenho para avaliar o que se propõe.

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Understanding the Psychological Process of Avoidance-Based Self-Regulation on Facebook

Cited by 14 publications

References 35 publications

Materialism pathways: The processes that create and perpetuate materialism

Materialism pathways: The processes that create and perpetuate materialism

Conspicuous political brand interactions on social network sites

Desenvolvimento e validação de um questionário sobre uso do Facebook voltado para praticantes de atividades físicas em academias

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