Understanding the “Social Gifts” of Drinking Rituals: An Alternative Framework for PSA Developers

Treise, Debbie; Wolburg, Joyce M.; Otnes, Cele C.

doi:10.1080/00913367.1999.10673581

Cited by 54 publications

(44 citation statements)

References 30 publications

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“…As a "social lubricant," many people find that it puts them at ease, intensifies the relationship, and enhances the experience. Treise et al (1999) found that even as high school students, their participants looked forward to the camaraderie that would come with being a college student in the drinking scene. Wolburg's (2001) participants also spoke to the community function and the immediate benefits of fitting in.…”

Section: Communitymentioning

confidence: 99%

“…The underage crowd often chooses bars that do not "card hard," but after turning 21, many prefer the more restrictive bars (Treise et al, 1999;Wolburg, 2001). Some underage students go to bars hoping that a legal drinker will order drinks for them.…”

Section: Ordermentioning

confidence: 99%

“…For example, one female student explained that on days when the university football games are scheduled at night, drinking starts by mid-afternoon, but when the game is in the afternoon, drinking starts by late morning. Drinking often continues throughout the game, despite the fact that it is prohibited (Treise et al, 1999).…”

Section: Ordermentioning

confidence: 99%

“…Three studies focused on the drinking behavior of college students (Parker, 1998;Treise, Wolburg, & Otnes, 1999;Wolburg, 2001) and two addressed the drinking patterns of alcoholics (Treise, Taylor, & Wells, 1994;Wolburg, Hovland, & Hopson, 1999). To date, the most comprehensive investigation of college student drinking from a ritual perspective is by Treise et al (1999). The researchers organized the data around functionally based model to provide an in-depth look at binge drinking at two large universities in the Southeast-one with 46,000 students and the other with 25,000.…”

Section: Ritual Behavior Among College Student Binge Drinkers and Alcmentioning

confidence: 99%

“…Some bars were for "geeks," whereas more alternative places drew the "artsy, eccentric" people. According to Treise et al (1999), "People tend to go where they know their friends are going to be versus the places they don't know anyone. It is very much a pattern… You see the same people every weekend and every night" (p. 23).…”

Section: Ordermentioning

confidence: 99%

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Contemporary Consumption Rituals

Otnes

Lowrey

2004

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Section: Communitymentioning

confidence: 99%

Section: Ordermentioning

confidence: 99%

Section: Ordermentioning

confidence: 99%

Section: Ritual Behavior Among College Student Binge Drinkers and Alcmentioning

confidence: 99%

Section: Ordermentioning

confidence: 99%

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Contemporary Consumption Rituals

Otnes

Lowrey

2004

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Positive outcomes of social norm transgressions

Popa

Phillips

Robertson

2014

J of Consumer Behaviour

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Norm transgressions occur when consumers behave outside social expectations; such transgressions often cause embarrassment for the perpetrator and negative responses from witnesses. This study asks if norm violations can lead to positive audience responses. The study relies on 246 written reports from norm breakers and finds positive audience responses occurring almost 17 per cent of the time, with an additional 26 per cent of cases providing a mix of both positive and negative reactions. A content analysis of influence factors suggests that the emergence of a positive outcome depends on the importance of the norm, the position of the perpetrating behavior relative to the broader scope of the norm, and the rewards received by the audience as a result of the norm transgression. These factors are illustrated by representative participant quotes. The findings have implications for theory as well as marketing practice. Copyright © 2014 John Wiley & Sons, Ltd.

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Binge drinking: A review and research agenda

D’Alessandro

Carter

Webster

2022

J of Consumer Behaviour

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Binge drinking is a wicked social problem associated with poor health and safety outcomes. However, most research on binge drinking occurs outside consumer research and marketing. This paper presents a systematic review of the contributions of key disciplines (Health, Marketing, Psychology, Economics, Management, Social Science, and Sociology) to the understanding of binge drinking. Using the theory, context, characteristics and methods (TCCM) framework, we find the need for more theoretical investigation in binge drinking research and more research conducted outside western countries. A wide set of independent factors has been included in binge drinking research, but few studies consider mediating and moderating variables. Methods used vary across disciplines and those used are mainly descriptive research, regression, and experiments. We conclude that whilst progress in this field is evident much needs to be done for greater generalizability and robustness of findings.

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Understanding the “Social Gifts” of Drinking Rituals: An Alternative Framework for PSA Developers

Cited by 54 publications

References 30 publications

Contemporary Consumption Rituals

Contemporary Consumption Rituals

Positive outcomes of social norm transgressions

Binge drinking: A review and research agenda

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