Understanding the vulnerability of blind consumers: adaptation in the marketplace, personal traits and coping strategies

Falchetti, Claudia; Botelho, Nara Macedo

doi:10.4324/9781315144160-6

Cited by 12 publications

(26 citation statements)

References 1 publication

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“…However, this is not the reality of all low‐literate consumers as some acknowledge that difficult situations can arise from external forces outside of their control (Martini & Page, ). These consumers who possess an external style of attribution have learnt to use cognitive (e.g., placing fault of cause on external forces), emotional (e.g., less constrained by fear and indicate a higher propensity to form relationships with others) and behavioural strategies (e.g., admitting their illiteracy to others and utilizing their larger support networks for help) to navigate the marketplace (Falchetti, Ponchio, & Botelho, ). In sum, how low‐literates respond to market barriers is influenced by the way they view the stigma (accept/reject) attached to illiteracy and their style of attribution (internal or external).…”

Section: Stigma and Attribution: An Underlying Mechanism For Emotionamentioning

confidence: 99%

“…As discussed, some low‐literate consumers utilize effective coping mechanisms, which enable them to negotiate market encounters successfully, notwithstanding their low literacy (Adkins & Ozanne, ). Thus, class‐based policy interventions can be damaging since the initiatives meant to protect the vulnerable segment can result in loss of utility, freedom of choice and further marginalization for those swept into the status of vulnerability who are not vulnerable or do not consider themselves to be (Falchetti et al, ).…”

Section: The Vulnerability Juxtapositionmentioning

confidence: 99%

“…Following this view, policymakers can strike a balance between class‐ and state‐based perspectives by identifying low‐literate consumers based on their cognitive deficit (class‐based) and then by implementing initiatives which reduce the likelihood of further experiences of vulnerability (state‐based) (Garrett & Toumanoff, ). An integrative approach is beneficial since policymakers refrain from implementing restrictions that affect all low‐literates universally, yet, remain proactive enough to protect the low‐literate consumers who frequently experience harm (Falchetti et al, ). While an integrative perspective appears viable, the current literature lacks clarity as to what integrative policy initiatives are.…”

Section: The Vulnerability Juxtapositionmentioning

confidence: 99%

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Low literacy, policy and consumer vulnerability: Are we really doing enough?

Stewart

Yap

2020

Int J Consumer Studies

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A perennial issue in transformative consumer research and public policy is the plight of low‐literate vulnerable consumers. Low‐literate consumers have been observed misinterpreting labels, misusing products and purchasing the wrong item, which leads to devastating outcomes as they continue to make poor decisions out of ignorance. Based on a thorough review of past studies on consumer literacy and vulnerability, we explore how stigma and attribution operate as underlying mechanisms for influencing how low‐literate consumers behave in the marketplace. This paper problematises blanket statements that all low‐literate consumers are vulnerable and addresses the possibility that universal policy actions may inadvertently create further marginalization for those it is meant to protect. Our paper contributes by introducing a new typology of low‐literate consumer vulnerability to challenge conventional understandings of who the vulnerable consumers are in relation to their literacy level and actual marketplace behaviour. From a policy standpoint, the insights gained from our review speak to the need for differentiating low‐literate consumers in terms of their status of vulnerability, which inform public policy initiatives and effective consumer education for their empowerment and protection.

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Section: Stigma and Attribution: An Underlying Mechanism For Emotionamentioning

confidence: 99%

Section: The Vulnerability Juxtapositionmentioning

confidence: 99%

Section: The Vulnerability Juxtapositionmentioning

confidence: 99%

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Low literacy, policy and consumer vulnerability: Are we really doing enough?

Stewart

Yap

2020

Int J Consumer Studies

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“…So far extant studies have predominantly focused on exclusion (and, inversely, inclusion) and perceptions and cognitions resultant from experiences of physical (non)accommodation by the marketplace for PWD as consumers. That is, PWD marketplace inclusion/exclusion has been examined from perspectives of full or partial (in)accessibility of retail servicescapes (Dennis et al 2016;Falchetti, Ponchio and Poli Botelho 2016;Baker et al 2007); online communities of consumption (Annette-Hitchcock and Xu 2015); visual advertising (Kaufman-Scarborough 6 2001); self-care products (Downey and Catterall 2006) and other marketplace resources (Kaufman-Scarborough and Baker 2005) stemming from non-accommodation for visual impairment, wheelchair use, behaviors related to intellectual impairments etc. (Pavia and Mason 2012).…”

Section: Theoretical Underpinningsmentioning

confidence: 99%

“Superdisabilities” vs “disabilities”? Theorizing the role of ableism in (mis)representational mythology of disability in the marketplace

Kearney

Brittain

Kipnis

2019

Consumption Markets & Culture

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Acknowledgement: The authors wish to express their thanks and appreciation to the Special Issue editors and the three anonymous reviewers for their insightful comments on the earlier versions of this manuscript. 2 'Super disabilities' vs 'Disabilities'? Theorizing the role of ableism in (mis)representational mythology of disability in the marketplace Abstract People with disabilities (PWD) constitute one of the largest minority groups with one in five people worldwide having a disability. While recognition and inclusion of this group in the marketplace has seen improvement, the effects of (mis)representation of PWD in shaping the discourse on fostering marketplace inclusion of socially marginalized consumers remain little understood. Although effects of misrepresentation (e.g., idealized, exoticized or selective representation) on inclusion/exclusion perceptions and cognitions has received attention in the context of ethnic/racial groups, the world of disability has been largely neglected. By extending the theory of ableism into the context of PWD representation and applying it to the analysis of the We're the Superhumans advertisement developed for the Rio 2016 Paralympic Games, this paper examines the relationship between the (mis)representation and the inclusion/exclusion discourse. By uncovering that PWD misrepresentations can partially mask and/or redress the root causes of exclusion experienced by PWD in their lived realities, it contributes to the research agenda on the transformative role of consumption cultures perpetuating harmful, exclusionary social perceptions of marginalized groups versus contributing to advancement of their inclusion.

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“…This representation of marketplace reality is juxtaposed against the 'equality' (Bagozzi, 1975) or 'win-win' (Gummesson, 1999) arguments all too frequently found in mainstream perspectives which claim that all benefit from marketplace exchange. These are false generalisations which do not stand up well when juxtaposed against the lived experiences of various groups (Falchetti, Ponchio, & Botelho, 2016).…”

Section: Introductionmentioning

confidence: 97%

Critical reflections on the marketing concept and consumer sovereignty

Tadajewski¹

2018

The Routledge Companion to Critical Marketing

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Understanding the vulnerability of blind consumers: adaptation in the marketplace, personal traits and coping strategies

Cited by 12 publications

References 1 publication

Low literacy, policy and consumer vulnerability: Are we really doing enough?

Low literacy, policy and consumer vulnerability: Are we really doing enough?

“Superdisabilities” vs “disabilities”? Theorizing the role of ableism in (mis)representational mythology of disability in the marketplace

Critical reflections on the marketing concept and consumer sovereignty

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