Understanding user interface needs of e-commerce web sites

Mobile eCommerce applications are increasingly becoming popular for shopping online in Africa, since the means of accessing the Internet is mostly through mobile devices. This presents an opportunity to explore and understand the key issues affecting African mobile eCommerce applications by performing sentiment analysis of users reviews from seven top African mobile eCommerce applications (i.e., Jiji Nigeria, Jumia, Jiji Kenya, Konga, Takealot, KiliMall and Jiji Uganda). We implement two sentiment analysis approaches, which are Linguistic Inquiry Word Count (LIWC) and Machine Learning (ML), to classify user reviews into positive or negative sentiment polarity. Specifically, we compare five ML algorithms and the LIWC with respect to their performance, and also conduct thematic analysis to uncover the positive and negative factors affecting African mobile eCommerce. Our results show that LIWC is the best performing method with 86.7% F1-score. Our thematic analysis reveals various business, legal, and technology issues, as well as positive factors such as ease of use, fast delivery time, and affordable items. Finally, we offer recommendations on how to tackle the negative issues.

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“…• Implement a search algorithm that accurately detects or suggests the right keywords and returns relevant results to the user [52].…”

Section: Recommended Measurementioning

confidence: 99%

Exploring Key Issues Affecting African Mobile eCommerce Applications Using Sentiment and Thematic Analysis

2020

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“…UI design refers to the quality of user-interface design of bike-sharing applications [38]. Firms can enhance users' perceived responsibility and reduce violation intention by showing identifiability, expectation of evaluation, awareness of monitoring, and social presence in UI design [12,39].…”

Section: Research Model and Hypothesesmentioning

confidence: 99%

Impact of Different Stakeholders of Bike-Sharing Industry on Users’ Intention of Civilized Use of Bike-Sharing

Jia

Liu

2018

Sustainability

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It is important to put forward effective regulations since bike-sharing has both positive and negative impacts on sustainable development. This study distinguishes four stakeholders of the bike-sharing industry; these are bike-sharing companies, the public, the media, and government. A research model is proposed based on the Stimulus-Organism-Response framework to explore the impact of these four stakeholders on users' intention of civilized use. The model was tested using 250 questionnaires collected from an online survey. The results demonstrate the importance of user-interface (UI) design, social influence, and new media in affecting users' awareness of and attitude towards uncivilized behaviors, which in turn improve their intention of civilized use. The study also clarifies the moderation effect of firm and government controls on the relationship among different variables in the model.

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“…UI and UX are very important for the success of e-commerce (Cobbleweb, 2019), therefore, caution is needed in determining UX (Design, 2019). Detailed understanding of the UI drives the success of e-commerce websites (Haryanti and Pribadi, 2019; T. K. Huang and Fu, 2009). It is necessary to have a precise strategy in using UX in e-commerce (Saetang, 2017).…”

Section: Resultsmentioning

confidence: 99%

E-commerce acceptance in the dimension of sustainability

Haryanti

Subriadi

2021

JM2

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Purpose Technology presents e-commerce as an alternative buying and selling place that is accepted by the public. The high growth of e-commerce has an impact on the sustainability of both the economic dimension, the social dimension and the environmental dimension. Indonesia is the country with the fastest-growing e-commerce but also has the second-largest plastic waste in the world. The synergy of sustainability for e-commerce is an interesting and awaited innovation. This is because sustainability has become the responsibility of all countries in the world. Design/methodology/approach A theoretical understanding of the context of sustainability in e-commerce separately focuses on a company perspective and the use of green products from a consumer perspective. It requires the involvement of e-commerce stakeholders as a whole to get comprehensive research results. The use of qualitative research methods with exploratory approaches is used in this study to reveal the concept of sustainability in e-commerce in Indonesia. Findings This study found similarities in the topic of acceptance of sustainability in e-commerce with a unified theory of acceptance and use of technology (UTAUT) including performance expectancy, effort expectancy, facilitating conditions, social influence and habits. Changes to the variables were revealed due to changes in the e-commerce phase. The variable trust is in the introduction phase and builds trust in e-commerce. Currently, in Indonesia, the e-commerce phase is in a phase of growth and value formation. Habit creation and dependence is a requirement for value formation. Several new topics were proposed in this study, namely, awareness, security, logistics and user interface and user experience (UX). The establishment of an e-commerce identity through UX clearly shows its target market. The e-commerce phase and the topics involved in it can become a reference for e-commerce regulation-making in Indonesia. Research limitations/implications This study is limited to e-commerce in Indonesia with data processing limited to February 2020. Practical implications The results of this study provide an overview of increasing the intention to use e-commerce through human acceptance and engineering dimensions. This research also reveals the stages of e-commerce in Indonesia that can be used as a reference for determining the right regulations for e-commerce and the trade-offs for sustainability. Originality/value This study produces additional references to the intention to use technology by completing the UTAUT model. This study reveals changes in variables in perceived value that are interesting for further research along with technological developments and changes in people’s habits. Exploration carried out can add references to the application of sustainability in e-commerce, especially in developing countries.

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Understanding user interface needs of e-commerce web sites

Cited by 10 publications

References 38 publications

Exploring Key Issues Affecting African Mobile eCommerce Applications Using Sentiment and Thematic Analysis

Exploring Key Issues Affecting African Mobile eCommerce Applications Using Sentiment and Thematic Analysis

Impact of Different Stakeholders of Bike-Sharing Industry on Users’ Intention of Civilized Use of Bike-Sharing

E-commerce acceptance in the dimension of sustainability

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