Understanding users’ motivations to engage in virtual worlds: A multipurpose model and empirical testing

Verhagen, Tibert; Feldberg, Frans; Hooff, Bart van den; Meents, Selmar; Merikivi, Jani

doi:10.1016/j.chb.2011.10.020

Cited by 150 publications

(126 citation statements)

References 95 publications

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“…This is achieved by reducing the perceptual distance between the real and the virtual scenarios, developing an efficient match between physical and the digital stores (Laria and Pantano, 2012;Houliez, 2010), by enhancing the sense of being in the environment while interacting with it (Parke, 2005). Amongst other advantages, 3D retail stores add emotional expressiveness (Gadalla et al, 2013) and can enhance social experience (Mäntymäki and Salo, 2011;Verhagen et al, 2012). 3D virtual experiences allow consumers to view products from different perspectives, angles and distances, as well as explore the different functions and feature of available products ( Jiang and Benbasat, 2004) with benefits for positive evaluations of the product.…”

mentioning

confidence: 99%

To immerse or not? Experimenting with two virtual retail environments

Papagiannidis

Pantano

See-To

et al. 2017

ITP

121

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.*Related content and download information correct at time of download. Charles DennisThe Business School, Middlesex University, London, UK, and Michael BourlakisCranfield School of Management, Cranfield University, Cranfield, UK Abstract Purpose -The purpose of this paper is to examine the determinants of users' simulated experience in a virtual store and to show the subsequent impact of that experience on engagement. The outcome of that engagement is examined in relation to enjoyment, satisfaction and purchase intentions. Design/methodology/approach -The method comprised an experiment comparing users' perceptions of a standard 2D online clothing store with an enhanced, immersive one that aimed to provide shopping value approaching that of a traditional store by using a 3D experience where participants wore special glasses and a data glove. Findings -Results demonstrate the major role of telepresence components in simulated experience and the critical role of that experience, along with hedonic and utilitarian values, in engagement. Purchase intention is influenced by satisfaction, which is in turn influenced by enjoyment and engagement. Engagement in turn is influenced by utilitarian and hedonic value and the experience of product simulation or telepresence, which is composed of control, colour and graphics vividness, and 3D authenticity. In the immersive, 3D environment, experience is more associated with engagement and enjoyment, leading to greater purchase intention. The immersive, 3D environment, thus, has the potential to rival traditional shopping in terms of experience, resulting in higher sales for retailers and satisfaction for consumers. Originality/value -This work has evaluated a robust model of purchase intention and demonstrated it to hold not only in a 3D environment on a conventional computer platform, but also in an immersive one, where participants wear special glasses and a data glove. Keywords Simulation, Online shopping, E-commerce (B2B/B2C/B2G/G2C), Virtual world The current issue and full text archive of this journal is available on Emerald Insight at: www.emeraldinsight.com/0959-3845.htm 1. Introduction Traditional store retailers have long used retail "atmos...

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mentioning

confidence: 99%

To immerse or not? Experimenting with two virtual retail environments

Papagiannidis

Pantano

See-To

et al. 2017

ITP

121

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“…Isso é coerente com os achados de outros estudos sobre sua utilização (Verhagen et al, 2012), e plausível, pois o mundo virtual se parece com um jogo, dado que evoluiu a partir da tecnologia de jogos. Contudo não se pôde identificar se esse elemento é um requisito ou uma capacidade.…”

Section: Análises Temática De Direcionamento E Categorialunclassified

Um estudo da virtualização de processos: o uso de mundos virtuais com foco em ensino-aprendizagem

Noveli

Albertin

2017

Rev. Bras. Educ.

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RESUMOTecnologias de Informação e Comunicação (TICs) têm permitido que processos que dependiam da presença física de indivíduos ou objetos, em um mesmo lugar e tempo, ocorram sem esses limites. Dentre esses, o Processo Ensino-Aprendizagem (PEA) vem ganhando notoriedade, apesar de ainda persistirem dúvidas quando à adequação dessas tecnologias. Portanto, esta pesquisa teve o objetivo de identificar a relação entre requisitos de um processo e capacidades das TICs. Especificamente, foi estudada a adequação dos mundos virtuais à virtualização do PEA, com base na Teoria de Virtualização de Processo (TVP), por meio de evidências advindas de três cursos e analisadas por meio de técnicas de análise de conteúdo e escalonamento multidimensional. Isso resultou em um quadro sistematizado que permite entender o alinhamento entre TIC e requisitos de processo para a sua virtualização, evidenciando quais TICs têm viabilizado o desenvolvimento do PEA.PALAVRAS-CHAVE virtualização de processos; processo ensino-aprendizagem; mundos virtuais.

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“…usefulness and fun). More recently, Verhagen et al (2012) explicated users' motivations to engage in virtual worlds.…”

Section: Motivation Theorymentioning

confidence: 99%

Importance for Assurance from Transparent Windows: A Dual Motivation Approach

Tsao¹,

Tsao²

2013

IJBM

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Transparent windows are intriguing windows to let customers easier to know the track of multiple processes of the producing or transporting from real or virtual world at once. The purpose of this study was to investigate the customers' importance for assurance about the quality of products or services from transparent windows on both utilitarian and hedonic perspectives. Also, these dual motivations were examined the mediated effect. The findings of this study were showed as expectation mostly. Statistic and practical implications are presented along with suggestions for future research.

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Understanding users’ motivations to engage in virtual worlds: A multipurpose model and empirical testing

Cited by 150 publications

References 95 publications

To immerse or not? Experimenting with two virtual retail environments

To immerse or not? Experimenting with two virtual retail environments

Um estudo da virtualização de processos: o uso de mundos virtuais com foco em ensino-aprendizagem

Importance for Assurance from Transparent Windows: A Dual Motivation Approach

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