Understanding Why Tourists Who Share Travel Photos Online Give More Positive Tourism Product Evaluation: Evidence From Chinese Tourists

Abstract

This study tested a conceptual model in which photo-sharing behavior during travel elicits tourists’ emotional state, and in turn improves evaluation of the tourism product. The research results in the context of tourist attractions and restaurants provide support for the proposed model. Specifically, tourists’ photo-sharing behavior was significantly associated with more positive product evaluation, both directly and indirectly via the emotion of pleasure. These associations were stronger when the interdependent self-construers had good social experience. The results provide practical guidance for marketers to developing marketing strategy.

How attachment affects users’ continued use intention of tourism mobile platform: A user experience perspective

“…With the development of mobile network technology, the meaning of continued use intention has been explored in more detail in different network environments. It not only refers to the uses’ intention to continue obtaining information and purchasing products or services ( Wei et al, 2021 ; Cheng and Shao, 2022 ), but also highlights the uses’ intention to continue providing information about their needs in community or TMP ( Tang et al, 2022 ). In the big data context, users can continuously obtain a large amount of useful recommendation information through tourism platforms, websites, and communities ( Huang et al, 2015 ) to make tourism or purchase decisions.…”