Images captured from underwater environment always suffer from color distortion, detail loss, and contrast reduction due to the medium scattering and absorption. This paper introduces an enhancement approach to improve the visual quality of underwater images, which does not require any dedicated devices or additional information more than the native single image. The proposed strategy consists of two steps: an improved white-balancing approach and an artificial multiple underexposure image fusion strategy for underwater imaging. In our white-balancing approach, the optimal color-compensated approach is determined by the sum of the Underwater Color Image Quality Evaluation (UCIQE) and the Underwater Image Quality Measure (UIQM). We get an optimal white-balanced version of the input by combining the well-known Gray World assumption and the optimal channel-compensated approach. In our artificial multiple underexposure image fusion strategy, first the gamma-correction operation is adopted to generate multiple underexposure versions. Then we propose to use 'contrast', 'saturation', and 'well-exposedness' as three weights, to be blended into the well-known multi-scale fusing scheme. Images enhanced by our strategy have a better visual quality than some state-of-the-art underwater dehazing techniques, through our validation with a wide range of qualitative and quantitative evaluations. INDEX TERMS Underwater image enhancement, artificial multiple underexposure image fusion, color correction, contrast enhancement, detail recovery.