“…However, in the studied context, we can see how, in the absence of other sources and mechanisms of public information (in terms of, for instance, school pedagogic approaches, educational results, or school fees), school reputation acquires even greater relevance, at the same time that it becomes a highly imprecise construal. As evidenced elsewhere (Moschetti, 2018), this seems to make family decisions especially sensitive to the differentiation practices developed by S-LFPSs and, in particular, to the dynamic of group differentiation that these schools develop (such as the construction of an overarching “private school brand”) in opposition to public schools. By virtue of these practices, “good reputation” seems to be monopolized by the private sector, whereas public education is progressively delegitimized (Da Porta & Cianci, 2016; Vior & Rodríguez, 2012).…”