The chapter is a study of how long-standing residents perceive impacts of mobility and tourism in their local, rural community. Based on qualitative interviews over two periods, the author reveals how local inhabitants rely on historical traditions to explain an embodied familiarity with today’s tourism and mobility. There are, however, objections to the present situation and ambivalence among the interviewees, referring to what has become an abundance of visitors and newcomers in transit, or to pressure on agricultural areas. Additionally, over the years national discourses on sustainable development and protection of the natural environment have influenced local contractors’ inclination toward unlimited growth. Still, local inhabitants maintained a co-creative story of being in tourism through generations, and this seemed to be their basic thesis when navigating their ambivalence to local development.