University Student Interest and Use of Personal Training Services

Abstract

Personal trainers act as a motivating force for individuals interested in improving health and fitness. Having a knowledgeable and well-trained individual at one's side can help meet personal goals. University students are a relatively healthy demographic, although students can be irregular in terms of their physical activity levels. This study investigated student interest and use of personal trainers to determine new marketing strategies by a university supported personal training program to increase student participation. Overall, college students expressed that the use of a personal trainer would be a benefit. Some gender differences were found and showed that males may be more likely to use a personal trainer for extrinsic reasons, whereas, females may be more influenced to use a personal trainer for intrinsic reasons. Barriers to personal training program participation included unawareness of the program and student perception of service pricing.

The Effectiveness of Social Media Marketing: The Impact of Facebook Status Updates on a Campus Recreation Event

“…For example, Facebook pages may serve as an advertising tool to engage with consumers and promote upcoming events/programs, through status updates that explain relevant information (e.g., location, time, registration). Scholl, Leen, Alexander, Pike, and Johansen (2012) suggested that campus recreation centers use Facebook to market personal training services, and it is assumed it would be helpful in promoting other recreation services. However, the effectiveness of this marketing strategy is unknown.…”

O profissional de educação física inserido no mercado de trabalho como personal trainer

“…De fato, os objetivos dos clientes, apesar de apresentarem certos padrões gerais, manifestam determinadas tendências quando considerados os gêneros masculino e feminino. Nestes casos, os homens buscam o trabalho de personal aparentemente por fatores extrínsecos, na intenção de melhor desempenho esportivo ou alívio de lesões, como dores nas costas (Scholl, Leen, Alexander, Pike & Johansen, 2012). No caso de mulheres, aparentemente a busca ocorre por fatores intrínsecos, relacionados a individualidade, eficácia, eficiência, responsabilidade e motivação (Scholl et al, 2012;Rodrigues & Brandão, 2017).…”