Personal trainers act as a motivating force for individuals interested in improving health and fitness. Having a knowledgeable and well-trained individual at one's side can help meet personal goals. University students are a relatively healthy demographic, although students can be irregular in terms of their physical activity levels. This study investigated student interest and use of personal trainers to determine new marketing strategies by a university supported personal training program to increase student participation. Overall, college students expressed that the use of a personal trainer would be a benefit. Some gender differences were found and showed that males may be more likely to use a personal trainer for extrinsic reasons, whereas, females may be more influenced to use a personal trainer for intrinsic reasons. Barriers to personal training program participation included unawareness of the program and student perception of service pricing.