Untangling the Web: Comparing the Impact of the Internet onthe National Archives, the National Library and the Museum of New Zealand Te Papa Tongarewa

This article addresses service marketing and service delivery over the Internet. Some service activities -information, education and entertainment -can be delivered as well as promoted over the Internet. An empirical study focusing on museums has been carried out. The purpose has been to describe the current use of the Internet by Swedish museums and propose some strategies with regard to its value as a service delivery tool. The 371 Swedish museums that have a homepage have been examined. Of these, 156 museums operate their own Web site. The study has consisted of a content analysis of the sites as well as a questionnaire study and two preliminary in-depth interviews. A cluster analysis was carried out, resulting in four groups being defined. It is found that the use of the Internet is still in its infancy. Three strategies for Internet service delivery are proposed.

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How will web and social media usage affect the future of museums? Case Study: The Museum of Islamic Art in Cairo

Mohamed¹,

Marie²

2018

International Academic Journal Faculty of Tourism and Hotel Man

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Museums worldwide are starting to explore the potentials of web and social media as new channels for marketing, communication and collaboration with their target audiences. The overall objective of this study is to describe the current usage of web and social media by the Museum of Islamic Art in Cairo. The study adopted a mixed research design that integrates both quantitative and qualitative approaches. First, (15) semi-structured interviews were conducted with the museum staff members. Second, an exploratory survey was administered to (140) participants that addressed questions about the overall assessment of the website design. The main findings indicated that museum staff was actively implementing a high advanced, innovative technological strategy. Besides, the results of the survey showed that participants were partially satisfied with the current design of the museum's website. Based on the previous findings, the researchers recommended strategies for museums' managers that could guide them to introduce new technologies.

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Untangling the Web: Comparing the Impact of the Internet onthe National Archives, the National Library and the Museum of New Zealand Te Papa Tongarewa

Cited by 4 publications

References 13 publications

Web and social media usage by museums: Online value creation

Web and social media usage by museums: Online value creation

Online service marketing and delivery: the case of Swedish museums

How will web and social media usage affect the future of museums? Case Study: The Museum of Islamic Art in Cairo

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