Unveiling physicians’ personal branding strategies in online healthcare service platforms

Zhang, Tingting; Yan, Xiangbin; Wang, William Yu Chung; Chen, Qin

doi:10.1016/j.techfore.2021.120964

Cited by 25 publications

(27 citation statements)

References 58 publications

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“…This finding is similar to many global studies that have stressed the gains made with telemedicine and other technologies in health delivery. 44 , 45 …”

Section: Resultsmentioning

confidence: 99%

Effects of COVID-19 Outbreak on Persons with Chronic Health Conditions in Anglophone West Africa: A Qualitative Study Involving Key Stakeholders

Ahoto

Wang

2022

INQUIRY

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The COVID-19 pandemic has increased the suffering of persons with chronic health conditions due to the increased demand for healthcare services in the pandemic. Globally, the COVID-19 pandemic has become a key determinant of how health systems function, with most existing health conditions being given less attention. This study focused on the effects of the COVID-19 pandemic on persons with chronic diseases in four Anglophone West African countries (Ghana, Liberia, Nigeria, and Sierra Leone) using in-depth interviews of a qualitative method to collect data from key stakeholders in chronic disease issues. The finding shows that COVID-19 caused fear, anxiety, and affected planned health delivery and resource location to interventions designed for chronic disease patients. The study also suggested training, improved technology in health delivery, increased resource location, and factoring persons with chronic health conditions into emergency health decision-making to mitigate the effects of COVID-19 and other future pandemics on persons with chronic health conditions.

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“…This finding is similar to many global studies that have stressed the gains made with telemedicine and other technologies in health delivery. 44 , 45 …”

Section: Resultsmentioning

confidence: 99%

Effects of COVID-19 Outbreak on Persons with Chronic Health Conditions in Anglophone West Africa: A Qualitative Study Involving Key Stakeholders

Ahoto

Wang

2022

INQUIRY

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“…It focuses on the feature of a popular science section in an online healthcare platform and examines what specific characteristics of popular science articles would benefit physicians’ performance. Previous studies of popular science articles have extracted only superficial characteristics, such as the number of articles, article readership [ 67 ], research on popular science articles has not been conducted in sufficient depth, and features related to the content of the articles are rarely mentioned. This paper further explores the content characteristics per se of science articles through thematic and readability analyses and verifies their positive impact on physicians’ performance, thereby expanding the research on the impact on physicians’ performance.…”

Section: Discussionmentioning

confidence: 99%

The Impact of Popular Science Articles by Physicians on Their Performance on Online Medical Platforms

2022

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The public demand for popular science knowledge regarding health is increasing, and physicians’ popular science practices on online medical platforms are becoming frequent. Few studies have been conducted to address the relationship between specific characteristics of popular science articles by physicians and their performance. This study explored the impact of the characteristics of popular science articles on physicians’ performance based on the elaboration likelihood model (ELM) from the central path (topic focus and readability) and the peripheral path (form diversity). Data on four diseases, namely, lung cancer, brain hemorrhage, hypertension, and depression, were collected from an online medical platform, resulting in relevant personal data from 1295 doctors and their published popular science articles. Subsequently, the independent variables were quantified using thematic analysis and formula calculation, and the research model and hypotheses proposed in this paper were verified through empirical analysis. The results revealed that the topic focus, readability, and form diversity of popular science articles by physicians had a significant positive effect on physicians’ performance. This study enriches the research perspective on the factors influencing physicians’ performance, which has guiding implications for both physicians and platforms, thereby providing a basis for patients to choose physicians and enabling patients to receive popular science knowledge regarding health in an effective manner.

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“…Physicians can write and post articles related to healthcare on the platform, which can represent the level of physicians’ voluntary participation that stems from internal motivation within the online community. When physicians feel a sense of autonomy and satisfaction, they tend to write and post articles [ 39 ]. The gifts a physician receives from patients after providing healthcare service represent the economic benefit that the physician can gain on Haodf.com.…”

Section: Methodsmentioning

confidence: 99%

Understanding Physicians’ Motivation to Provide Healthcare Service Online in the Digital Age

Zhang

Chen

Wang

et al. 2022

IJERPH

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This study aims to investigate the factors that affect physicians’ healthcare service provision behavior on healthcare service platforms. A research model was proposed based on the related literature and uses and gratifications theory and self-determination theory. The empirical data were collected from a popular Chinese healthcare service platform, and negative binomial regression was employed to test the proposed research model. The results indicate that competence satisfaction, autonomy satisfaction, and economic benefit have positive impacts on their service provision behavior and that when physicians have a higher level of offline status, they would be less likely to provide consultation service online if they have a higher level of competence satisfaction. This study contributes to the existing literature by integrating intrinsic and extrinsic motivations to investigate how they affect physicians’ healthcare service provision behavior online. Findings from this study may derive recommendations for improving the features and design of healthcare service platforms.

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Unveiling physicians’ personal branding strategies in online healthcare service platforms

Cited by 25 publications

References 58 publications

Effects of COVID-19 Outbreak on Persons with Chronic Health Conditions in Anglophone West Africa: A Qualitative Study Involving Key Stakeholders

Effects of COVID-19 Outbreak on Persons with Chronic Health Conditions in Anglophone West Africa: A Qualitative Study Involving Key Stakeholders

The Impact of Popular Science Articles by Physicians on Their Performance on Online Medical Platforms

Understanding Physicians’ Motivation to Provide Healthcare Service Online in the Digital Age

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