Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust

Roh, Taewoo; Seok, Junhee; Kim, Yaeri

doi:10.1016/j.jretconser.2022.102988

Cited by 215 publications

(147 citation statements)

References 91 publications

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“…Furthermore, promoting trust among investors; personal attitude, subjective norm and perceived behavioural control had found positively influencing trust. Studies conducted earlier also found similar results (Roh et al, 2022;Sembada and Koay, 2021;Al-Debei et al, 2015;Sumaedi et al, 2015). The findings have further suggested that retail investors are motivated internally and trusted to invest in companies with green initiatives.…”

Section: Discussionsupporting

confidence: 72%

A model of green investment decision making for societal well-being

Chan

Chong

2022

Heliyon

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Section: Discussionsupporting

confidence: 72%

A model of green investment decision making for societal well-being

Chan

Chong

2022

Heliyon

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“…Consumer preference and overall evaluation of a product will be greatly influenced by their attitude towards the product. Past research showed that attitude is significantly associated to PI (Abbasi et al, 2021;Qi and Ploeger, 2021;Dionysis et al, 2022;Lim et al, 2022;Sousa et al, 2022;Roh et al, 2022). Specific to the context of SE, the study by Lee et al (2021) on consumer PI on Malaysian SE products revealed a positive correlation between attitude and PI.…”

Section: Attitudementioning

confidence: 90%

Consumer purchase intention of social enterprise products: mediating role of emotional value

Ravi

Subramoniam²,

Vr³

et al. 2022

SEJ

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Purpose Social enterprises are organizations striving to address social issues. These enterprises sell products to be self-sustainable. Social entrepreneurial success depends on the intention of consumers to purchase social enterprise products. This study aims to assess and understand the consumer intention to buy social enterprise products. Design/methodology/approach This descriptive study integrates consumers’ emotional values with the theory of planned behaviour as a framework. The intention is to investigate the role of customer emotion in mediating the relationship between predictor and predicted variables. A mixed sampling technique is adopted to select sample units from the consumers with a consideration for regional balance. Data from 336 respondents were collected using a survey instrument administered online. Findings Structural equation modelling shows that among the three predictor variables, only attitude has a direct impact on consumer’s purchase intention, while subjective norms have an indirect impact through the mediating variable (emotional value). Behavioural control showed no effect on consumer’s purchase intention of products sold by social enterprises. Originality/value The results of this study have theoretical as well as practical implications. The success of social enterprises depends on the acceptance of their products by consumers. The social enterprise can strategize its marketing communications to strengthen the emotional values, attitudes and subjective norms of the consumers so that the market acceptance for these products can be increased.

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“…Dewi & Suprapti (2020), that the perception of green value is positive and significant on green purchase intentions. The R-Square value of 0.648 means that 64.8% of the variation in green repurchase intention is influenced by green perceived value while the remaining 69.6% is explained by other factors outside the research model (Pee et al, 2018;Aren et al, 2013;Roh et al, 2022).…”

Section: Methodsmentioning

confidence: 99%

Does green perceived value impact the green repurchase intention?

Putra¹,

Wirga²,

Sanjaya³

et al. 2022

ijbem

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Global warming has become a hotly discussed issue and has caused manufacturers to implement green marketing in their business. This study aims to analyze the effect of green perceived value on green repurchase intention. The population is people who have bought and used The Body Shop Indonesia products with a sample of 100 respondents through purposive sampling. Collecting data using a questionnaire in the form of google form and analyzed by simple linear regression analysis. The results showed that green perceived value had a positive and significant effect on green repurchase intention.

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Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust

Cited by 215 publications

References 91 publications

A model of green investment decision making for societal well-being

A model of green investment decision making for societal well-being

Consumer purchase intention of social enterprise products: mediating role of emotional value

Does green perceived value impact the green repurchase intention?

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