Usage of Facebook by University Students in Romania and Lithuania: A Comparative Study

Iordache, Dragoş Daniel; Pribeanu, Costin; Lamanauskas, Vincentas; Ragulienė, Loreta

doi:10.12948/issn14531305/19.1.2015.04

Cited by 7 publications

(9 citation statements)

References 15 publications

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“…Gender difference across segments confirms prior research where usage and reason for usage differ by gender (Chan et al , 2015; Correa et al , 2010; Iordache et al , 2015; Mazman and Usluel, 2011; Mouakket, 2015; Perju-Mitran and Budacia, 2015). Males dominate in the segment where usage and Facebook importance is highest.…”

Section: Discussionsupporting

confidence: 85%

“…Men and women differ on their use of social networks: men prefer entertainment and women building and maintaining relationships (Chan et al , 2015). In a European study, females had larger Facebook networks (Iordache et al , 2015). Marketers need to align their market information and strategies toward meeting gender requirements over the long term (Wolin and Korgaonkar, 2003).…”

Section: Conceptual Frameworkmentioning

confidence: 99%

“…Daily Facebook usage at one Canadian university was reported at 97 per cent of students (Junco, 2011). In a comparative study of Romanian and Lithuanian students, Lithuanian students spent the most time on Facebook with 66 per cent spending between 30 min and 3 h daily (Iordache et al , 2015). Facebook satisfies college students need for permanent relations, and larger networks on Facebook correlate positively with self-esteem (Manago et al , 2012).…”

Section: Literature Reviewmentioning

confidence: 99%

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Turkish students’ perceived relevance of Facebook as a marketing tool

Baglione

Harcar

Spillan

2017

JICES

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Purpose The purpose of this paper is to explore Turkish students’ perceived relevance of Facebook, the value of Facebook advertisements and the ethics of Facebook targeting users with advertisements. Design/methodology/approach Latent class cluster analysis is estimated to determine whether segments exist and whether covariates differ among segments. Findings Segments differ on Facebook relevance and advertisement targeting ethics and usefulness and the covariates gender, hours spent on Facebook during the week and personality. The segment that finds Facebook most relevant and uses it the most disapproves of Facebook’s targeted advertisements. Facebook is an organization that relies heavily on advertising dollars for survival. This fact should be emphasized; otherwise, Facebook may not be able to sustain itself. Originality/value The paper provides an understanding of Facebook from a marketing perspective for a country at the crossroads of Europe and Asia.

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Section: Discussionsupporting

confidence: 85%

Section: Conceptual Frameworkmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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Turkish students’ perceived relevance of Facebook as a marketing tool

Baglione

Harcar

Spillan

2017

JICES

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“…A well-known example is Facebook with a considerable penetration rate in the last decade, especially among young people. Recent studies show that university students have large Facebook networks and spend a lot of time on Facebook (Iordache et al, 2015, Gorghiu et al, 2016. In the context of social learning paradigm, the educators have to understand the factors that are driving the adoption, the characteristics of the daily use as well as its positive and negative effects on the university work (Caplan, 2010;Balog, Pribeanu, Lamanauskas, Slekiene, 2013).…”

Section: Introductionmentioning

confidence: 99%

Social Influence and Dependence in the Facebook Use by Romanian and Lithuanian University Students

Lamanauskas

Iordache

Pribeanu

2017

PEC

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The time spent on Facebook by university students is continuously increasing. This fact is raising many questions as regards the relation between the social networking websites and the university. The educators are challenged to understand the factors that are driving the adoption of social networking websites, the characteristics of the daily use as well as the positive and negative effects on the university work. The social influence has been recognized as one of the factors that are driving the adoption of information systems. On another hand, the excessive use may lead to addiction. The first objective of this research is to explore the correlation between the social influence and the Facebook dependence. A model with these latent variables has been specified and tested on two samples of university students, the first from Romania and the second from Lithuania. The second objective of the research is to comparatively discuss the measures in each country. A multi-group confirmatory factor analysis has been carried on to test the configural and metric invariance. The comparison of means shows that university students reporting higher social influence have a higher risk of Facebook dependence. The comparative analysis revealed that for both variables, the mean values are higher for the Romanian sample. Keywords: e-learning process, Facebook dependence, invariance analysis, social influence.

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“…Four types of activities carried by Facebook users while being connected were described: electronic interactions with friends (such as posting, commenting, or replying to messages), voyeuristic actions (observing profile content than doing actual posting, sometimes referred to as “lurking” or “stalking”), self-presentation activities (revealing personal attitudes and interests as well as social connections through the information displayed on one’s Facebook page), and gaming - taking quizzes( 5 ). In a study regarding university students, Facebook was used in order to find out what happens in university, to get access to shared resources, and to participate in group discussions ( 6 ). The time spent daily in the network was between 30 min and 3 h for each student, whereas females used the network longer compared to males.…”

Section: Introductionmentioning

confidence: 99%

Association between Facebook Use, Depression and Family Satisfaction: A Cross-Sectional Study of Romanian Youth

Iovu¹,

Runcan²,

Runcan³

et al. 2020

ijph

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Background: In recent years, Facebook has increasingly become an essential part of the lives of people, particularly youths, thus many research efforts have been focused on investigating the potential connection between social networking and mental health issues. This study aimed to examine the relationship between Facebook use, emotional state of depression, and family satisfaction. Methods: This study used the online survey created in Google Docs on the Facebook ‘wall’, as research method. The survey was available during Jun-Jul 2015 in Romania. In our cross-sectional study on a sample of 708 young Facebook users (aged 13-35), we divided the sample into 3 groups: ordinary, middle, and intense Facebook users. Materials and instruments: the survey comprised a series of basic demographic as well as some measures of Facebook addiction, depression, and family satisfaction. We used two methods connected with extensive Facebook usage, the first one measuring only the intensity of use, and the second one measuring not only the intensity but also the consequences of this use. Results: Facebook engagement is negatively related to family satisfaction. Moreover, Facebook engagement is positively related to depression symptoms. The Pearson correlations showed that higher Facebook intensity is positively associated with Facebook addiction. Conclusion: The study confirm previously published findings of other authors in the fields of social networking psychology. The study examined the relationship between Facebook use, depression, and life satisfaction and the hypotheses were supported.

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Usage of Facebook by University Students in Romania and Lithuania: A Comparative Study

Abstract: Facebook is a social networking website which gained a huge popularity in the last

Cited by 7 publications

References 15 publications

Turkish students’ perceived relevance of Facebook as a marketing tool

Turkish students’ perceived relevance of Facebook as a marketing tool

Social Influence and Dependence in the Facebook Use by Romanian and Lithuanian University Students

Association between Facebook Use, Depression and Family Satisfaction: A Cross-Sectional Study of Romanian Youth

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