Usages et stratégies de tutoiement dans l'écrit public

Pires, Mat

doi:10.3917/ls.108.0027

Cited by 11 publications

(1 citation statement)

References 5 publications

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“…Indeed, "tu" is mostly used in private correspondences, whereas "vous" is mostly used in nonprivate or public correspondences. Yet, Pires (2004) explains that public institutions sometimes use the pronoun "tu" for public information disclosures to include everyone privately. This strategy aims for individuals to incorporate the public messages in their individual decisions.…”

Section: The Effect Of Sms According To Language Stylementioning

confidence: 99%

Directing young dropouts via SMS: evidence from a field experiment

Hervelin

2022

IZA Journal of Labor Policy

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Although short message services (SMS) are constantly used to transmit information, little is known about the use of SMS by public institutions to direct people. This paper presents a field experiment in France about the effectiveness of SMS in directing disadvantaged people toward public services. Two types of treatment SMS were provided: one type had its content written in a formal style; the second type SMS style was much informal. All the SMS were individualized and included specific information about the agencies. Results indicate that the SMS had no significant effect on enrollment. There is also no apparent heterogeneous effect according to individual, agency, or location characteristics. In line with other academic evidence, these findings suggest that SMS have very limited effectiveness in directing this population toward public services.

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Section: The Effect Of Sms According To Language Stylementioning

confidence: 99%

Directing young dropouts via SMS: evidence from a field experiment

Hervelin

2022

IZA Journal of Labor Policy

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Second-person pronoun use and address strategies in on-line personal ads from Quebec

Compernolle

2008

Journal of Pragmatics

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La construcción de una relación con los espectadores en la continuidad televisiva Reinald ResumenEl presente trabajo tiene como objetivo evaluar hasta qué punto las cadenas de televisión generalista en España adoptan estrategias de comunicación coherentes, sólidas y atractivas a la hora de construir una relación con los espectadores en su continuidad. Para ello, se aplica un análisis del discurso verbal a una muestra de piezas de continuidad televisiva de La1, Antena3, Telecinco y TV3. El análisis de las carac terísticas enunciativas de las piezas muestra que, más allá de sus especificidades (en relación a la proxi midad con los espectadores, su grado de directividad o su vinculación con ciertas identidades), los discursos de la continuidad de las cadenas requieren mayor coherencia y capacidad de diferenciación, más aún en un contexto de pérdida de prominencia social de la televisión generalista. Palabras clave: cadenas de televisión, continuidad televisiva, análisis textual, lingüística, espectadores. Relationship building with viewers through television continuityAbstract This paper aims to evaluate to what extent generalinterest television channels in Spain adopt coherent, sound, and appealing communication strategies when building a relationship with their viewers through their continuity. To do so, a verbal discourse analysis of television continuity pieces in La1, Antena3, Te lecinco and TV3 is undertaken. The analysis of the textual enunciation marks in these pieces shows that, despite their specificities (in relation to the closeness to viewers, the degree of directivity or the links with certain national identities), discourses in television continuity need more coherence and distinctiveness, especially in a context characterized by a loss of social prominence of generalinterest television channels.

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Étude argumentative du discours religieux extrémiste

Hussein

2018

SHS Web Conf.

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Notre recherche vise à étudier les stratégies rhétoriques qui rendent le discours daechien persuasif aux yeux de certains jeunes français, ce en analysant le numéro 7 de leur revue Dar Al Islam. Notre étude se déroule sur quatre étapes : d'abord, nous présentons l'auditoire auquel s'adresse le discours daechien : quelle doxa cet auditoire partage-t-il avec l'énonciateur ? De même, nous analysons le rôle important que joue la preuve pathétique (pathos) dans le processus de persuasion de l'auditoire. Ensuite, nous montrons l'emploi que font les daechiens de l'argument d'autorité, notamment l'autorité citée : à quel point ont-ils recours aux stratégies de sélection, de reformulation et d'interprétation en citant des versets du Coran et des hadiths ? Enfin, nous étudions l'argument d'analogie auquel les daechiens ont recours pour justifier leurs actes terroristes.Abstract. Argumentative study of extremist religious discourse. The article aims to study the rhetorical strategies that make the daechian speech persuasive in the eyes of some young French, by analyzing the number 7 of their magazine Dar Al Islam. First, we present the audience to whom the Danehian speech is addressed: which doxa this audience shares with the enunciator? Similarly, we analyze the important role pathos plays in the process of persuading the audience. Next, we show the use that Daechians make of the argument of authority, including the authority cited: how much do they use the selection, the reformulation and the interpretation strategies by quoting verses from the Qur'an and Hadiths? Finally, we study the analogy argument used by Daechians to justify their terrorist acts.

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Usages et stratégies de tutoiement dans l'écrit public

Cited by 11 publications

References 5 publications

Directing young dropouts via SMS: evidence from a field experiment

Directing young dropouts via SMS: evidence from a field experiment

Second-person pronoun use and address strategies in on-line personal ads from Quebec

Étude argumentative du discours religieux extrémiste

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