Use of Information and Communication Technology (ICT) on Agricultural Marketing in Indonesia a Brief Literature Review

Akhmadi, Heri

doi:10.2991/fanres-18.2018.57

Cited by 5 publications

(5 citation statements)

References 10 publications

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“…Farmers quickly access information on prices, products, and market share. It is evident from Akhmadi's (2018) study, which analyzes the role of information and communication technology, especially in marketing agricultural products. Using the explanatory review method, the results show that Information and Communication Technology positively influence the marketing of agricultural products.…”

Section: Literature Reviewmentioning

confidence: 99%

Does The Use of Mobile Phones by Farmers Have an Impact on Agricultural Productivity in East Java?

Munawaroh

2023

EJAVEC

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This study examines the use of mobile phones on agricultural productivity in East Java Province and its comparison with peer provinces. This study uses a Propensity Score Matching (PSM) approach with a probit model to analyze the impact of using mobile phones for agricultural business activities on the amount of rice output in the form of rice. The data used in this study is IFLS wave 5 2014. The estimation results show that, in general, age, education, marital status, the natural logarithm of income, the number of paddy fields, and location affect the probability of using mobile phones for agricultural purposes. On the other hand, this study also found results that the probability of using a cell phone by individuals in East Java Province is influenced by their level of education. Individual education level in East Java Province positively relates to mobile phone use. It means that the level of education can increase the probability of using mobile phones for agricultural business purposes. Furthermore, the results of the impact of mobile phone use on the amount of rice output found that, on average, individuals who use mobile phones for farming purposes in East Java will get a higher amount of rice output by 841.3 kg compared to individuals who do not use mobile phones for business agriculture.

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Section: Literature Reviewmentioning

confidence: 99%

Does The Use of Mobile Phones by Farmers Have an Impact on Agricultural Productivity in East Java?

Munawaroh

2023

EJAVEC

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“…Increasing trend of fruit production and consumption in Indonesia opens up opportunities for fruit trading activities to expand its marketing activities. Especially with the development of information and communication technology which is a strategic tool to improve the efficiency and effectiveness of marketing communication activities [20]. ICT base social media such as WhatsApp could provide benefits for marketing communication activities such as promoting products, marketing products, communicating with consumers, communicating with suppliers, providing services needed by consumers to improve collaboration, new products or services and allowing for opening market opportunities [21].…”

Section: Introductionmentioning

confidence: 99%

Use of WhatsApp Application on Fruit Marketing Communication

Akhmadi

Susanawati

Utami

et al. 2021

J. inf. organ. sci. (Online)

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WhatsApp is mobile messaging application which is widely used in communication. However, its use in marketing communication is relatively new. This study investigates WhatsApp user profile, factors that influence the use of WhatsApp and relationship between the factors with WhatsApp usage level in fruit marketing communication. Respondents were selected using census method by taking all fruit wholesalers in Giwangan Fruit Central Market, the largest fruit market in Yogyakarta, Indonesia. Data were analyzed using descriptive methods and Spearman Rank correlation. The results showed that majority of WhatsApp users among traders are male in millennial age, with high school education. Furthermore, the convenience in use and economical reason were the most influential factors in the use of WhatsApp on marketing communication. Moreover, this study found that there was a strong and positive correlation between benefits factors and the use of WhatsApp on fruit marketing communication.

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“…Although the application of information technology in the fruit marketing is not as developed as other sectors such as transportation, however in the future, the effect may develop as well. ICT has a positive influence on the marketing of agricultural products (Akhmadi, 2018). It is based on the reason that with the existence of information technology, market participants (traders) can conveniently obtain market information, both product and customer information, facilitate the transaction process of goods, and reduce costs (Pandey & Pandey, 2018).…”

Section: Introductionmentioning

confidence: 99%

Smartphone Adoption on Fruit Marketing Communication: A Traders Perception

Akhmadi

Fauzan

2020

J. AGRISEP: Kaj. Mas. Sos. Ek. Pert. n. Agr.

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Telepon pintar atau smartphone merupakan salah satu perangkat teknologi informasi yang saat ini banyak digunakan oleh pedagang dalam kegiatan pemasaran. Selain sebagai media komunikasi, smartphone juga digunakan oleh pedagang untuk mendapatkan informasi pasar dan mengomunikasikan produk dan jasanya ke konsumen. Penelitian ini bertujuan untuk menganalisis profil dan persepsi pedagang buah dalam menggunakan smartphone sebagai media komunikasi pemasaran buah-buahan. Penelitian ini dilaksanakan dengan metode kuantitatif dengan analisis deskriptif menggunakan lima poin skala Likert untuk menganalisis persepsi pedagang buah di Kota Yogyakarta. Hasil penelitian menunjukkan bahwa pedagang menggunakan smartphone dalam kegiatan pemasaran buah-buahan karena dipersepsikan dapat memberikan keuntungan relatif dengan tingkat kemudahan penggunaan yang tinggi, bermanfaat secara nyata dengan resiko dan kompleksitas penggunaan yang rendah. Lain dari pada itu, Samsung, Telkomsel dan WhatsApp merupakan merk smartphone, provider telekomunikasi dan aplikasi yang paling banyak dipilih pedagang.

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Use of Information and Communication Technology (ICT) on Agricultural Marketing in Indonesia a Brief Literature Review

Cited by 5 publications

References 10 publications

Does The Use of Mobile Phones by Farmers Have an Impact on Agricultural Productivity in East Java?

Does The Use of Mobile Phones by Farmers Have an Impact on Agricultural Productivity in East Java?

Use of WhatsApp Application on Fruit Marketing Communication

Smartphone Adoption on Fruit Marketing Communication: A Traders Perception

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