2022
DOI: 10.1016/j.gfs.2021.100590
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Use of mobile financial services among farmers in Africa: Insights from Kenya

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Cited by 35 publications
(19 citation statements)
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“…We therefore hypothesize: Lastly, past research suggests that trust can be an important driver for technology adoption (Bahmanziari, Pearson, and Crosby 2003). Agents, who often primarily conduct some other business, such as running a kiosk, can represent well-known and trusted institutions in their communities and thereby overcome potential trust issues in the adoption of mobile money (Cull et al 2018;Parlasca, Johnen, and Qaim 2022).…”
Section: Conceptual Background and Hypothesesmentioning
confidence: 99%
See 1 more Smart Citation
“…We therefore hypothesize: Lastly, past research suggests that trust can be an important driver for technology adoption (Bahmanziari, Pearson, and Crosby 2003). Agents, who often primarily conduct some other business, such as running a kiosk, can represent well-known and trusted institutions in their communities and thereby overcome potential trust issues in the adoption of mobile money (Cull et al 2018;Parlasca, Johnen, and Qaim 2022).…”
Section: Conceptual Background and Hypothesesmentioning
confidence: 99%
“…Previous studies further indicate that mobile money agents are oftentimes considered rather trustworthy financial service providers (Cull et al 2018;Parlasca, Johnen, and Qaim 2022). One of the reasons is that most agents primarily conduct some other business, such as running a kiosk, and are therefore assumed to be well-known and trusted in the local societies.…”
Section: Agent Descriptive Statisticsmentioning
confidence: 99%
“…MM services have been increasing rapidly in the volume and frequency of transactions, with adoption rates in urban areas reaching 65% and 25% in rural areas (FITS 2013). MM services available in Tanzania include saving, sending, receiving money, making payments for products and services, and withdrawing money instantly through text messages (Parlasca et al 2022).…”
Section: Introductionmentioning
confidence: 99%
“…A digital advertising system that hasn't been extensively employed in sales tactics is known as an e-Commerce system [14]. When e-commerce applications are used and put to use, information can be accessed more quickly, effectively, and affordably than when traditional management principles are used (door-todoor, one-to-one relationships) between businesses and other stakeholders (suppliers, distributors, partners, and customers) [15].…”
Section: Introductionmentioning
confidence: 99%