“…In a real-life setting, the consumer has to choose among several alternatives which include-as was already mentioned-published sources, media sources, experts, and social sources. Indeed, recent studies indicate that friends, family, social networking sites, television, radio, Web sources, booklets, newspapers, magazines, and experts (de Almeida et al, 1997;Fan & Li, 2010;Freisling, Haas, & Elmadfa, 2010;Goodman, Hammond, Pillo-Blocka, Glanville, & Jenkins, 2011;Heuberger & Ivanitskaya, 2011;Kitamura, 2013;Kornelis, De Jonge, Frewer, & Dagevos, 2007;Lappalainen, Kearney, & Gibney, 1998;Lee, Niode, Simonne, & Bruhn, 2012;Watson & Wyness, 2013) are some of the most commonly used food information sources. However, in the case of food information, the consumer can also seek information through three more categories of sources: store personnel, i.e., retailers (Verbeke, Vermeir, & Brunsø, 2007) or salespeople (Marshall, 2004); institutional sources, i.e., governmental agencies and consumer organizations (Frewer, Howard, Hedderley, & Shepherd, 1996;Hiddink, Hautvast, Van Woerkum, Fieren, & Van't Hof, 1997;Ippolito, 1999); and food labels (Jacobs, de Beer, & Larney, 2011;Nayga, Lipinski, & Savur, 1998).…”