Results from the development of a novel type of anode for electrowinning Mg are reported. A tailored alloy system based on the binary Cu-Al can be made to forma tlin alumina layer on its surface that is relatively impervious to attack by the molten chloride melt at high temperature. This barrier is thin enough (5-50nm) to conduct electrical current without significant IR loss. As the layer slowly dissolves, the chemical potential developed at the surface drives the diffusion of aluminum from the bulk alloy to reform (heal) the protective alumina layer. In this way, an anode that generates Clz (melt electrolysis) and 02 (wet feed hydrolysis) and no chlorocarbons can be realized. Further, we expect the rate of loss of the anode to be dramaticallyy less than the coke-derived carbon anodes typically in use for this technology, leading to substantial cost savings and ancillary pollution control by eliminating coke plant emissions, as well as eliminating chlorinated hydrocarbon emissions from Mg electrowinning cells.