2020
DOI: 10.3390/soc10010027
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Use of Social Media Platforms among Adults in the United States—Behavior on Social Media

Abstract: Social media has evolved over the last decade to become an important driver for acquiring and spreading information in different domains such as business, entertainment, crisis management, and politics. The increasing popularity of social media raises a number of questions regarding why we use it so much and what aspects influence this activity. What about gender? What about education, income, age or social status? This paper answers some of these questions using statistical analyses and by dividing overall so… Show more

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Cited by 126 publications
(103 citation statements)
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References 33 publications
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“…Moreover, SNS addiction reduces positive emotions that enhance performance and enhance health. (Hruska and Maresova, 2020) [ 51 ] Continuance use intention of social media Higher educational levels increase the continual use of social media. In addition, continual use of social media improves brand awareness, customer satisfaction, quality, reach, and profit.…”
Section: Research Motivation and Theoretical Backgroundmentioning
confidence: 99%
“…Moreover, SNS addiction reduces positive emotions that enhance performance and enhance health. (Hruska and Maresova, 2020) [ 51 ] Continuance use intention of social media Higher educational levels increase the continual use of social media. In addition, continual use of social media improves brand awareness, customer satisfaction, quality, reach, and profit.…”
Section: Research Motivation and Theoretical Backgroundmentioning
confidence: 99%
“…and "How many hours per day do you use following social media in your free time during normal times (before March 2020)?". Answers were collected for the social media platforms most used by young adults (Hruska and Maresova, 2020): Facebook, Instagram, Snapchat, Twitter, Pinterest, YouTube, TikTok. The same answer categories as above applied, but information was not collected for weekends and weekdays separately.…”
Section: Digital Media Usementioning
confidence: 99%
“…While past literature indicates people with low incomes are less likely to have access to the internet and mobile phones, [45,46] our findings differ from those conclusions. It is possible that because social media usage has become popular [47], more people, irrespective of their socioeconomic conditions, are using mobile technology for social interactions, which is good for mHealth interventions. In the U.S., mobile technologies have bridged the digital divide [48] and low-income African-Americans and Hispanics are just as likely as Whites to own a mobile phone and use it for a wide range of activities [48].…”
Section: Social Media Usagementioning
confidence: 99%