Use of strategic marketing management tools in contemporary enterprises

Cegliński, Paweł

doi:10.18276/miz.2016.46-01

Cited by 8 publications

(9 citation statements)

References 16 publications

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“…It should be noted that marketing tools evolve under the influence of external and internal factors, that determines the importance and expediency of further research in a mentioned sphere. P. Cegliński (2016) notes that marketing tools are constantly changing, including changes under the influence of information technologies development. In view of the above, the important place in the system of scientific research is the study of evolution and the peculiarities of marketing tools use in the context of the information and digital technologies development.…”

Section: Methodsmentioning

confidence: 99%

Key marketing tools formation and application in business management

Orlova¹

2018

Econ. manag. sustain.

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Section: Methodsmentioning

confidence: 99%

Key marketing tools formation and application in business management

Orlova¹

2018

Econ. manag. sustain.

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“…This category should be treated widely, and the basis for qualifying to its collection is always a feature of their potential influence on each stage for the strategic management process (Cegliński, 2016a) (for definitions please see: Clark, 1997;Stenfors et al, 2004;Knott, 2006;Cegliński, 2016a). But on the other hand, traditional tools, such as Porter's Five Forces or the market share-growth are less and less able to meet the demands of executives because of complexity and uncertainty of modern business environment (Schwenker and Wulf, 2013).…”

Section: Sources Of Competitive Advantagesmentioning

confidence: 99%

“…A basic task of strategic management is to build and maintain competitive advantages of an enterprise, which should make it possible to achieve aboveaverage results of its business activities (Cegliński, 2016a). If this is the case, development of competitive advantage is equal to achievement of success by a given organization.…”

Section: Introductionmentioning

confidence: 99%

The Concept of Competitive Advantages. Logic, Sources and Durability

Cegliński

2017

JPM

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Purpose: The main purpose of this article is to present theoretical assumptions of the concept of competitive advantages and main problems connected with the same. Most of all, the article outlines issues, which are presently discussed in the field of management sciences, including sources of competitive advantages, causal ambiguity and character of durability of competitive advantages in the contemporary turbulent business environment. In the author's opinion, the issues have a great significant for the practice of management. Methodology:The article has been written following a careful review of leading literature of the subject and in accordance with the logics of resource-based view. Conclusions:The concept of competitive advantages is commonly used for the purposes of analysing above-average results of enterprises in a competitive market. However, the contemporary changes in environments of organizations make competitive advantages become more and more complex and relationships between sources of the advantages and results activities more and more inobvious. Originality/Value:The article contributes to further discussion on concept of competitive advantages. Paradoxically, the problems are not developed sufficiently in management sciences. Due to dynamic changes occurring in environments of enterprises, it is necessary to update knowledge in this field on a regular basis.

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“…A basic task of strategic management is to build and maintain competitive advantages of an enterprise, which makes it possible to achieve above average results from its business activities (Cegliński, 2016a). Depending on the major leaning, a firm may pursue either cost focus or differentiation focus.…”

Section: Introductionmentioning

confidence: 99%

Effect of Competitive Advantage on the Relationship between Strategic Leadership and Performance of International Non-Governmental Organizations in Kenya

Oracha

Ogutu

K’Obonyo

et al. 2021

JOHRL

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In developing countries, International Non-Governmental Organizations (INGOs) have taken active and complementary roles in sustainable human development. Despite the role of INGOs in development, the issues of sustainability, availability of funds, and supportive leadership have remained a major challenge in developing countries. The concept of competitive advantage has been recognized as a central building block in strategic management and an important precedent to organizational performance. Competitive advantage is a deliberate effort by the organization to align its internal conditions and capabilities with changes in the external environment. This study sought to establish the mediating effect of competitive advantage on the relationship between strategic leadership and performance of international non-governmental organizations in Kenya The study was anchored on strategic leadership theory, upper echelons theory and resource-based view theories. For methodology, descriptive cross-sectional survey design covering 277 respondents was adopted. Semi structured questionnaires were used to collect data. The study findings indicated that data collection tool/questionnaire was reliable as Cronbach alpha was greater than 0.7 for all variables. The results indicated a significant mediating effect of competitive advantage on the relationship between strategic leadership and performance of international non-governmental organizations in Kenya. This means that the influence of strategic leadership on performance is indirect through competitive advantage. The study concluded that both competitive advantage and strategic leadership concurrently influence organizational performance positively. It is recommended that international non-governmental organization must be able to identify their competitive advantage. Keywords: Strategic Leadership, Competitive Advantage, Performance, International Non-Governmental Organizations & Kenya.

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Use of strategic marketing management tools in contemporary enterprises

Cited by 8 publications

References 16 publications

Key marketing tools formation and application in business management

Key marketing tools formation and application in business management

The Concept of Competitive Advantages. Logic, Sources and Durability

Effect of Competitive Advantage on the Relationship between Strategic Leadership and Performance of International Non-Governmental Organizations in Kenya

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