Use of WhatsApp for Effective Delivery of Library and Information Services

Ansari, Mohd Shoaib; Tripathi, Aditya

doi:10.14429/djlit.37.5.11090

Cited by 7 publications

(8 citation statements)

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“…WhatsApp is also used as a source of news and information [Ansari and Tripathi, 2017]. As an outcome of ISP discussions, a private Facebook group was also created for information sharing post-ISP.…”

Section: Social Media For Sustained Communicationmentioning

confidence: 99%

Mission Mosquito: building and expanding an international network for innovation in health communication

Maslak¹,

Henry²,

Sadoff³

et al. 2020

JCOM

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The Mission Mosquito Information Sharing Program (ISP), a collaboration between the U.S. Department of State and Battelle Memorial Institute, is a public diplomacy effort to build and expand an international network of health communicators to increase engagement on mosquito-borne disease. Nineteen professionals from countries experiencing mosquito-borne diseases engaged in a two-week multi-directional information exchange across the United States in May 2018. Program alumni applied knowledge and tools from the ISP in follow-on projects and public outreach campaigns in their home countries. This paper summarizes the ISP and lessons learned, and highlights a science communication case study examining skills and understanding gained.

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Section: Social Media For Sustained Communicationmentioning

confidence: 99%

Mission Mosquito: building and expanding an international network for innovation in health communication

Maslak¹,

Henry²,

Sadoff³

et al. 2020

JCOM

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“…Several previous studies regarding the use of WhatsApp for instance explore the role of WhatsApp in interactions between consumers and companies [22], WhatsApp as a communication medium [4] and learning exchange [23] as well as study on the ability of WhatsApp application to disseminate information to become "viral" [24] and making it as a marketing tool [14]. WhatsApp as social media could also be used as a gathering place (group) and can be used to spread information [25] with one click to many people (broadcast message) so that it becomes an effective advertising medium [26] and coordinating information trade [27]. However, although a lot of research has been done on WhatsApp, research on using WhatsApp as a marketing communication medium has not yet been found.…”

Section: Introductionmentioning

confidence: 99%

Use of WhatsApp Application on Fruit Marketing Communication

Akhmadi

Susanawati

Utami

et al. 2021

J. inf. organ. sci. (Online)

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WhatsApp is mobile messaging application which is widely used in communication. However, its use in marketing communication is relatively new. This study investigates WhatsApp user profile, factors that influence the use of WhatsApp and relationship between the factors with WhatsApp usage level in fruit marketing communication. Respondents were selected using census method by taking all fruit wholesalers in Giwangan Fruit Central Market, the largest fruit market in Yogyakarta, Indonesia. Data were analyzed using descriptive methods and Spearman Rank correlation. The results showed that majority of WhatsApp users among traders are male in millennial age, with high school education. Furthermore, the convenience in use and economical reason were the most influential factors in the use of WhatsApp on marketing communication. Moreover, this study found that there was a strong and positive correlation between benefits factors and the use of WhatsApp on fruit marketing communication.

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“…Background to the study WhatsApp is an encrypted instantaneous messaging application that was developed by Brian Acton and Jan Koum in 2009 (Anderson, 2016) but owned by Facebook since 2014 (Ansari and Tripathi, 2017). It is an Internet-based application available for both personal computer (PC) and smartphones that is capable of sending text messages, multimedia messages, documents, audio messages, images, contacts and user location to other users.…”

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confidence: 99%

“…The popularity of WhatsApp, more especially amongst the younger generation (Nyasulu and Chawinga, 2019), makes it an ideal platform for providing library services. Moreover, Ansari and Tripathi (2017) discovered that users' attitudes towards the use of WhatsApp in providing library services are favourable as they view it as a vehicle for the provision of better services. There is also evidence that WhatsApp is increasingly being deployed in libraries.…”

mentioning

confidence: 99%

“…The use of WhatsApp in providing library services has several benefits. These include increasing the engagement and interaction among library staff and their users, helping in gathering feedback to enhance user services, increasing utilisation of library content, maximising utilisation of the documents and facilitating collaboration and enhancing communication between the library staff and its client base (Ansari and Tripathi, 2017).…”

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confidence: 99%

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Proliferation of social media in academic libraries: use of WhatsApp as a platform for providing library services

Chaputula

Abdullah

Mwale

2020

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PurposeThis study investigated the use of WhatsApp as the platform for providing services at Mzuzu University Library in Malawi.Design/methodology/approachThe researchers conducted in-depth semi-structured interviews with five librarians that were either working or had worked at the reference desk for a period of not less than six months. Furthermore, the researchers did a content analysis of WhatsApp posts from the two tablet computers deployed at the reference desk. Qualitative data were analysed thematically, while the quantitative data were analysed using scientific calculators.FindingsFindings revealed that WhatsApp has successfully been used to provide a number of user and reference services to students and staff. Notwithstanding this, a number of technical, human resource and service-related factors were discovered to be affecting the delivery of services and hence need to be addressed. It is therefore recommended that library management should take steps to address these challenges to ensure efficient and effective service delivery.Practical implicationsWhatsApp is one of the most popular social media applications that is deployed by many people including organisations at minimal cost in many countries. This makes it an ideal platform for offering information services to library clients on campus and remote places around the clock. Consequently, this could lead to increased usage of resources and services resulting in greater satisfaction among users.Originality/valueStudies focussing on the use of WhatsApp for academic purposes in Malawi abound in the literature. However, this is the first study focussing on the use of WhatsApp for providing library reference services to be undertaken not only at Mzuzu University Library but the entire academic library sector in Malawi.

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Use of WhatsApp for Effective Delivery of Library and Information Services

Cited by 7 publications

References 0 publications

Mission Mosquito: building and expanding an international network for innovation in health communication

Mission Mosquito: building and expanding an international network for innovation in health communication

Use of WhatsApp Application on Fruit Marketing Communication

Proliferation of social media in academic libraries: use of WhatsApp as a platform for providing library services

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