User Acceptance of HUMP-Model: The Role of E-Mavenism and Polychronicity

Abstract

Social network site usage has grown to be a worldwide trend. These sites facilitate online contact between individuals having similar concerns. The speedy and extensive usage of such sites has affirmed their perception and positioning in the minds of users. This research adds to our consideration by empirically exploring determinants affecting users' acceptance of such sites. A HUMP model has been introduced to evaluate the effect of hedonic (perceived playfulness), utilitarian (perceived usefulness) e-mavenism, polychronicity, and perceived ease of use on the intention to use and thus actual use of social networking sites. The causal modeling technique is used to study the outline of associations amid the projected model constructs and to analytically evaluate the research propositions. All the conjectured factors possess a considerable unswerving sway on the intention to use, with e-mavenism and polychronicity, the robust indicators.

Current Status of Market Mavens Research: A Literature Review

“…There is a dearth of literature on market mavenism, and the current study was intended to add to the body of knowledge by examining this topic in a variety of domains. Reviewing earlier research on this subject revealed that a considerable number of prior studies suffer from a lack of generalizability as a result of the sampling strategy used, such as convenience sampling (non-probability sampling) or quota sampling [6,51,105,[118][119][120][121]. Due to the homogeneity of the samples, questions regarding external validity and the issue of self-selection bias may rise.…”

“…However, the influence of mavens on a variety of environmental and economic outputs -such as cross-store price savings, bargain proneness, sustainable consumption, and trip frequency -is the subject of further research [10]. Awais et al [6] reported that e-mavenism has a beneficial impact on sustainable consumption behavior, which helps marketers to better understand sustainable consumption behavior and enables opportunities to incorporate these structures into their strategies to gain a competitive advantage. Furthermore, market maven's influence diffusion processes [107].…”

“…However, there is not much literature on mavenism in the cybermarket [3,4], and the body of literature remains open to further research. For instance, there is a growing body of literature on market mavens [4][5][6][7][8][9], while the majority of researchers have analyzed market mavens' search behavior without taking cross-store search behavior into account and thus underestimated responses to price promotions [10]. Furthermore, despite marketers' keen interest in the role and impact of word of mouth, limited research has been conducted on the role of market mavens in word-of-mouth communication, and little research has been conducted on the various aspects of e-mavens' propensity [7].…”

“…Finding e-mavens is critical for marketers to achieve practical success in their virtual efforts. E-mavens gather and disseminate information via electronic platforms [6,14]. However, few studies have been conducted on the personality, qualities, and motivational underpinnings of mavenism.…”

Unfolding the Association between the Big Five, Frugality, E-Mavenism, and Sustainable Consumption Behavior

“…An online notion of the market mavens can be articulated as internet mavens [74]. "E-mavenism is one of the robust indicators on the intention to use and thus actual use of social networking sites" [75].…”