User experience of mobile augmented reality: A review of studies

Irshad, Shafaq; Rambli, Dayang Rohaya Bt Awang

doi:10.1109/iuser.2014.7002689

Cited by 39 publications

(21 citation statements)

References 52 publications

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“…Previous studies on MAR from the UX perspective are vague, and there is certainly room for further research [31]. The main reasons for the lack of MAR UX research and design guidelines is the recentness of MAR as a mainstream technology.…”

Section: Mobile Augmented Reality and User Experiencementioning

confidence: 99%

“…Irshad et al [31] conducted a review on MAR UX research published in 2005-2014 and presented a categorization of the MAR UX domain, including aspects such as UX as a phenomenon, UX as a field of study and UX as a practice. Furthermore, they promoted User-Centered Design (UCD) as a recommended method for MAR application development.…”

Section: Mobile Augmented Reality and User Experiencementioning

confidence: 99%

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User Experience in Mobile Augmented Reality: Emotions, Challenges, Opportunities and Best Practices

Dirin

Laine

2018

Computers

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Abstract:Mobile Augmented Reality (MAR) is gaining a strong momentum to become a major interactive technology that can be applied across domains and purposes. The rapid proliferation of MAR applications in global mobile application markets has been fueled by a range of freely-available MAR software development kits and content development tools, some of which enable the creation of MAR applications even without programming skills. Despite the recent advances of MAR technology and tools, there are still many challenges associated with MAR from the User Experience (UX) design perspective. In this study, we first define UX as the emotions that the user encounters while using a service, a product or an application and then explore the recent research on the topic. We present two case studies, a commercial MAR experience and our own Virtual Campus Tour MAR application, and evaluate them from the UX perspective, with a focus on emotions. Next, we synthesize the findings from previous research and the results of the case study evaluations to form sets of challenges, opportunities and best practices related to UX design of MAR applications. Based on the identified best practices, we finally present an updated version of the Virtual Campus Tour. The results can be used for improving UX design of future MAR applications, thus making them emotionally engaging.

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Section: Mobile Augmented Reality and User Experiencementioning

confidence: 99%

Section: Mobile Augmented Reality and User Experiencementioning

confidence: 99%

User Experience in Mobile Augmented Reality: Emotions, Challenges, Opportunities and Best Practices

Dirin

Laine

2018

Computers

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“…For the study, the author seeks to focus on the scoping review, which extracts as many appropriate literatures as possible from each piece of article, including methodology and any significant inclusion to give a full overview of what has been accomplished [23]. With that said, although research quality is not a prerequisite, it is compulsory for the scoping review to be comprehensive [24]. Hence, in the glaring scarcity of augmented reality advertising discourse, the method was identified as the most suitable to accomplish the purpose of this paper.…”

Section: Methodsmentioning

confidence: 99%

Audience Engagement and Decision-Making through Augmented Reality Technology in Advertising: A Systematic Research

2019

IJITEE

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The effect of globalization and technological advancements has transformed the manner in which individuals connect and associate inside social norms. In line with this, worldwide advertising industry has moved to digital advertising for effective outreach target audience. Along these lines, to keep pace with the fourth industrial revolution era, prior researchers asserted the importance of novel approach advertisers incorporating virtual and reality worlds like augmented reality (AR) technology as an alternative advertisement platform. In addition, information pertaining to augmented reality advertising consumer behavior are still scarce and this warrants a systematic literature review in order to answer the following questions: (1) What were the main applications involved and describe the way they have change over time? (2) What methodologies have been employed in augmented reality advertising research? (3) What are the variables or theme utilised in augmented reality advertising research? (4) For future direction guide, what are the critical issues identified in augmented reality advertising? The study is a systematic review of publications published over a tenyear period spanning from 2010 to 2019. As conclusion, in order to keep pace with the advent of industrial revolution 4.0, further research must be done since AR technology employment in advertising is still at its infancy especially the adoption of AR in the developing countries.

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“…When the AR experience is conducted on handheld displays or mobile devices, it is termed as Mobile Augmented Reality (MAR), is state-of-the-art technology that has revolutionized the way of accessing and interacting with information, thus invoking new expertise for users [20].…”

Section: Mobile Augmented Reality (Mar)mentioning

confidence: 99%

Architectural Education in the Era of Mobile Augmented Reality Technology

Hanna

2018

ERJ. Engineering Research Journal

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Humanity has witnessed a series of revolutions that transformed history. Today, the world lives in the era of technological revolution seen in scientific knowledge and the optimal utilization of the information influx. Technological development has swept across all societies into the everyday life, especially that of youths who are fascinated by anything new. Technology has become a fundamental aspect, it is difficult to disregard it due to the facilities and benefits that offers in all areas of life; especially education. As much as it has affected education, it did similarly to architectural education. Although technology has revolutionized education in many countries of the world, in local practice to the present, there are ways of architectural education and teaching used traditional methods that no longer fitting the digital age or modern learner/ teacher thinking in that era, it is an obstacle to the development of education. In addition, architectural education lacks the on-the-job training that helps students understand the environment and practice the profession effectively after graduation. In fact, many different technologies have been integrated in the global educational arena that provide opportunities to design an attractive learning environment. One of these technologies is the use of Augmented Reality (AR) on mobile devices on a large scale. It is one of the latest technologies that provide a new educational method due to the popularity of mobile devices. It is also a new educational model to generate greater self-learning capacity on the student"s part. This study focuses on assessing the integration of mobile augmented reality (MAR) technology in architectural education by presenting some global applications. First, to explore their potential in architectural education. Second, study the impact of their application in some architectural courses on both ends of the educational process: the student and the university educators. Finally, to complete the vision, the difficulties of use are examined. Then study their applicability in the local reality. The study concludes with the most important research findings and proposed recommendations.

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User experience of mobile augmented reality: A review of studies

Cited by 39 publications

References 52 publications

User Experience in Mobile Augmented Reality: Emotions, Challenges, Opportunities and Best Practices

User Experience in Mobile Augmented Reality: Emotions, Challenges, Opportunities and Best Practices

Audience Engagement and Decision-Making through Augmented Reality Technology in Advertising: A Systematic Research

Architectural Education in the Era of Mobile Augmented Reality Technology

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