User interface redesign of e-commerce platform mobile application (Kudo) through user experience evaluation to increase user attraction

Muslim, Erlinda; Moch, Boy Nurtjahyo; Wilgert, Yosua; Utami, Fristya Fadhilah; Indriyani, Dea

doi:10.1088/1757-899x/508/1/012113

Cited by 15 publications

(10 citation statements)

References 2 publications

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“…User experience is one of the most crucial components in e-commerce that function to fulfill the exact needs of the customers (Vavliakis et al, 2019). UX covers all emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors, and achievements before, during, and after using something (Muslim et al, 2019). In this study, UX is measured using the shopping experience variable, which is a conceptualization of sensations, feelings, cognitions, and behavioral responses caused by brandrelated stimuli as a part of the design and identity of brand, packaging, communication, and environment (Brakus et al, 2009).…”

Section: User Interface and User Experience (Ui/ux)mentioning

confidence: 99%

The antecedents of repurchase intention in Indonesian e-commerce marketplace customers during the COVID-19 pandemic with age as a moderating variable: A study on e-commerce marketplace customers in Java

Dewi¹,

Rohman²,

Hapsari³

2022

IJRBS

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This study aims to examine the factors that affect customers repurchase intention in the e-commerce marketplace during the COVID-19 pandemic on Java Island in Indonesia, using the extended Technology Acceptance Model (TAM) theory and UI/UX Concept. Perceived ease of use, shopping experience, e-trust, and age are variables that are predicted to affect e-commerce marketplace repurchase intention behavior during the COVID-19 pandemic. The data were collected through an online survey from e-commerce marketplace customers in Java who have had at least two experiences of purchasing goods or services through e-commerce in Java. In total, 250 valid responses were analyzed to test hypotheses using structural equation modeling and multi-group analysis. The results show that perceived ease of use, shopping experience, and e-trust are found to significantly affect the repurchase intention in e-commerce marketplace. The study also show that e-trust has a role in mediating the relationship between both perceived ease of use towards repurchase intention and shopping experience towards repurchase intention. However, the multi-group analysis did not find any significant differences between shopping experience and repurchase intention across age groups. Finally, this paper ended with some discussions, implications, limitations, and conclusions.

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Section: User Interface and User Experience (Ui/ux)mentioning

confidence: 99%

The antecedents of repurchase intention in Indonesian e-commerce marketplace customers during the COVID-19 pandemic with age as a moderating variable: A study on e-commerce marketplace customers in Java

Dewi¹,

Rohman²,

Hapsari³

2022

IJRBS

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“…The usability of a learning environment within digital technology needs proper interaction between the user and the mobile application interface. According to Muslim et al (2019), the user interface (UI) is the system display that interacts with the operating system through graphic images, icons, menus, and a pointing device such as a mouse or trackball. Due to the quality of interaction, four dimensions construct UI: the input or output dimension (the look), the dialogue dimension (the feel), the technical or functional dimension (the access to tools and services), and the organizational dimension (the communication and co-operation support) (Oppermann, 2002).…”

Section: Literature Review 21 User Interface (Ui)mentioning

confidence: 99%

“…User Experience is the combination of attitude, behavior, and emotions when using a product, system, or service (Muslim et al, 2019). According to (Garret, 2003), user experience (UX) is the experience created by the platform for people connected in the real world.…”

Section: User Experience (Ux)mentioning

confidence: 99%

“…User experience indicates what users feel about convenience, comfort, efficiency, and usefulness when they use the web, smartphone applications, and desktop applications (Muslim et al, 2019). UX design and research require consideration of many dimensions (Resnick et al, 2013) A review reveals various UX dimensions: influence/emotions, enjoyment/pleasure, aesthetics/attractiveness, hedonic qualities, engagement/flow, motivation, fascination, and frustration (Bargas-Avila & Hornbaek, 2011).…”

Section: User Experience (Ux)mentioning

confidence: 99%

“…UX has a broad scope seen from the various theories and research developed. The UX dimensions measured in this study include effectiveness, efficiency, error, ease of use, satisfaction, attractiveness, and visual appeal (Muslim et al, 2019).…”

Section: User Experience (Ux)mentioning

confidence: 99%

See 2 more Smart Citations

Designing User Interface of a Mobile Learning Application by Using a Design Thinking Approach: A Case Study on UNI Course

Saputra¹,

Kania²

2022

JMI

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UNI Couse, a mobile learning application product developed by CV Unindo Hestama Kreatif, is a mobile learning application that newly transform its system from web-based e-learning platforms. The incapability of web-based systems to gain a better experience with wider consumers trigger the transformation. Designing a mobile learning application is a strategy to increase the usability of the existing e-learning system in a higher variety of services as well as more users. This study utilizes a design thinking approach to understand what user feels and need in their experience of using a mobile application. This approach consists of five stages and is divided into three processes: understanding, designing, and evaluating. This study illustrates a step-by-step design thinking implementation as well as the result of each stage. User testing assesses the usability of the mobile learning application. Finally, design thinking implementation reveals that more users feel comfortable with the apps because all features are needed and easy to understand. The design thinking approach has successfully helped UNI Course to create mobile learning applications that satisfy the users.

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Data-Driven Design in e-Commerce: Contribution of Customer Data Applied to User Experience

de Matos Monteiro,

da Silva

2023

Lecture Notes in Networks and Systems

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User interface redesign of e-commerce platform mobile application (Kudo) through user experience evaluation to increase user attraction

Cited by 15 publications

References 2 publications

The antecedents of repurchase intention in Indonesian e-commerce marketplace customers during the COVID-19 pandemic with age as a moderating variable: A study on e-commerce marketplace customers in Java

The antecedents of repurchase intention in Indonesian e-commerce marketplace customers during the COVID-19 pandemic with age as a moderating variable: A study on e-commerce marketplace customers in Java

Designing User Interface of a Mobile Learning Application by Using a Design Thinking Approach: A Case Study on UNI Course

Data-Driven Design in e-Commerce: Contribution of Customer Data Applied to User Experience

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