User Perspective on External Value Creation Factors in Indonesia e-Commerce

Sfenrianto, Sfenrianto; Oktavianni, Hilda; Prima, Hafid; Khoerintus,

doi:10.14569/ijacsa.2019.0100722

Cited by 3 publications

(2 citation statements)

References 11 publications

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“…This signifies that technical infrastructure is essential for e-commerce market growth. Gregory et al (2007) and Sfenrianto et al (2019) distinguished between internal and external drivers of e-commerce, such as information and communication technology (ICT) infrastructure, physical environment and payment system. Cheba et al (2021) explored the impact of drivers on the development of e-commerce.…”

Section: Literature Review and Conceptual Frameworkmentioning

confidence: 99%

Young consumer engagement at the bottom of pyramid: applying S-O-R framework in e-commerce context

Gupta,

Kumar,

Melese

2023

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Purpose This study aims to identify the key drivers of consumer engagement in e-commerce among young consumers at bottom-of-pyramid (BoP) markets and their impact on continued usage intention. Design/methodology/approach A cross-sectional research design was used to understand low-income customers’ engagement in e-commerce, specifically online shopping. The data for this study were collected from BoP customers in the Indian market. A conceptual model was proposed, and hypotheses were developed using the stimulus–organism–response (S-O-R) framework. For analysis, structural equation modeling was performed using AMOS 20.0 software to test the structural model. Findings The results of the study highlight that perceived importance, technology and infrastructure and social influence are key drivers of e-commerce at BoP customers. Key drivers have shown a significant positive impact on customer engagement which leads to continue usage intention of e-commerce. Furthermore, customer engagement has shown a strong relationship with continue usage intention of e-commerce. Practical implications This study indicates that young consumers’ engagement is important for e-commerce service providers to gain a market share. BoP markets offer immense opportunities to create, develop and sustain e-commerce firms for a long time, especially in India. Managers should recognize the potential of BoP markets, which can generate a huge demand for products and services on e-commerce platforms. Originality/value This study contributes both theoretically and empirically. Theoretically, this adds to the existing knowledge of customer engagement, especially in e-commerce and BoP market segment. Empirically, it tested the conceptual research model of low-income customer engagement in the e-commerce marketplace using the S-O-R framework. The study recommended practical implications for e-retailers/e-commerce service providers engaging BoP customers in a digitally connected and intensively competitive era.

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Section: Literature Review and Conceptual Frameworkmentioning

confidence: 99%

Young consumer engagement at the bottom of pyramid: applying S-O-R framework in e-commerce context

Gupta,

Kumar,

Melese

2023

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“…E-commerce, singkatan dari Electronic Commerce, mengacu pada proses pembelian dan penjualan produk atau layanan melalui internet atau platform digital lainnya (Sfenrianto et al, 2019). Dalam e-commerce, transaksi bisnis dilakukan secara elektronik, termasuk penawaran, negosiasi, pembayaran, dan pengiriman barang atau layanan.…”

Section: Transaksi E-commerce : Perkembangan Dan Relevansinya Terhada...unclassified

Analisis maqashid dan maslahah transaksi e-commerce di Indonesia

Wahyuni,

Asmuni,

Anggraini

2023

JRPE

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This study aims to analyze the relevance and implications of Maqashid Syariah and Muamalah in e-commerce transactions in Indonesia. The aim of this study is to understand how the principles of Maqashid Sharia and Muamalah can be applied in the context of e-commerce transactions, as well as to identify the benefits and challenges that arise in applying those principles. This research method uses a qualitative approach by conducting a literature review involving the study of scientific literature, official documents, and practice guidelines related to e-commerce and Islamic economics. Qualitative analysis was conducted to explore and understand the implications of Maqashid Sharia and Muamalah principles in e-commerce transactions in Indonesia. The results showed that Maqashid Syariah and Muamalah have significant relevance in the context of e-commerce in Indonesia. The application of these principles can ensure halal in transactions, maintain fairness, protect consumers, and create a business environment with integrity. However, there are challenges in implementing these principles, including a lack of awareness and understanding of the principles of Islamic economics, differences in interpretation, and limitations in monitoring and enforcing the rules. Therefore, collaborative efforts are needed between the government, business actors, and related institutions to increase understanding, develop codes of practice, and increase supervision in e-commerce transactions in accordance with Maqashid Syariah and Muamalah.

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