“…Climate information, even if provided in a perfect forecast, has limited value if it cannot be understood and used by the recipient to support the decision-making process (Glantz, 1977;Chagnon, 1992;Osunade, 1994;Mutiso, 1997;Huber and Pedersen, 1998;Eakin, 2002;Roncoli et al, 1999;Finan & Nelson, 2001;Roncoli et al, 2001a;Roncoli et al, 2002a;Luseno et al, 2000). Most studies of the value of the seasonal forecast have been conducted in the developed world (Mjelde et al, 1988;Lyakhou, 1994;Mosley, 1994;Mason, 1996;Nicholls, 1996;Mjelde et al, 1997;Landman & Mason, 1999;Letson et al, 2001;Klopper & Landman, 2003, O'Brien & Vogel., 2003. This paper will add to the few studies conducted in the southern African region.…”