User Requirements and Willingness To Pay for Traffic Information Systems: Case Study of Sydney, Australia

Kim, Karl; Vandebona, U

doi:10.3141/1694-06

Cited by 12 publications

(10 citation statements)

References 7 publications

(7 reference statements)

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“…Surveys show that drivers like the idea of VMSs, whether they use them or not, and seem to want to be able to find such systems useful in their particular circumstances. Most drivers make routing choices while under way (as opposed to before their trips), and drivers want to minimize the time spent in congestion (2).…”

Section: Literature Reviewmentioning

confidence: 99%

“…The radio is the most popular source of traffic information, perhaps because it is available to most drivers from an in-car radio; however, dedicated radio-based ATISs are infrequently used in Milwaukeemostly to control parking during special events. A study conducted in Australia found that only 37% of respondents were satisfied (2). Arterial VMSs can be as efficient as the radio from the point of view of providing information where it is needed, with the potential for continuous updating.…”

Section: Sources Of Traffic Informationmentioning

confidence: 99%

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Motorist Response to Arterial Variable Message Signs

Peng

Guequierre

Blakeman

2004

Transportation Research Record: Journal of the Transportation R

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Although much research into driver attitudes toward and responses to expressway-based variable message signs (VMSs) has been conducted, little research has explored motorist responses to VMSs on arterial surface streets. Arterial VMSs, located near main expressway entrance points, may prove to be more effective at inducing motorists to divert during congestion or incidents than their highway counterparts because they will allow drivers to have many more routing options before they commit to the expressway system. The results of a study conducted in Milwaukee, Wisconsin, to discern motorist attitudes toward arterial VMSs and the diversion behaviors induced by those signs are presented. A revealed-preference survey conducted in the immediate vicinity of the arterial VMS found that nearly two-thirds of the respondents obtained traffic information from the signs more than once per week. Furthermore, 66% of those surveyed changed their route at least once per month because of the information received from the arterial VMS. These results demonstrate that motorists are responsive to messages on arterial VMSs; arterial VMSs have an important impact on motorist’s travel behavior and are thus a key component in a comprehensive traffic management system. More specifically, an ordered logit model revealed that the propensity to divert was correlated to the frequency that a driver encounters an arterial VMS, motorists’ perception of the VMS information as useful, and motorists’ trust in the accuracy of the VMS information. The reasons for this diversion response are primarily to save travel time and to avoid expressway incidents.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Sources Of Traffic Informationmentioning

confidence: 99%

Motorist Response to Arterial Variable Message Signs

Peng

Guequierre

Blakeman

2004

Transportation Research Record: Journal of the Transportation R

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“…The ATGIS should provide the necessary information based upon end users' information preferences and present them in a perceivable format (visual display, metrics, and so on) for them to have an influence on travel behavior [18]. In a case study conducted in Sydney, Australia, the users listed accident information as their major information requirement, followed by traffic conditions and alternative route information [19]. Another study conducted in 48 US states showed that the users value road and traffic information as the most important feature of travel information systems [20].…”

Section: System Design Preferencesmentioning

confidence: 99%

Perceptions, Preferences, and Behavior Regarding Energy and Environmental Costs: The Case of Montreal Transport Users

et al. 2018

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Providing travel-related fuel and environmental information to transport users is becoming increasingly relevant. However, the impact of providing such information on users' travel behavior is yet to be determined. This research examined the perceptions and preferences related to the fuel consumption costs, greenhouse gas (GHG) social costs, and health-related air pollution costs, and the influence such information could have on travel behavior. Examining the case of Montreal transport users, the authors conducted a survey in which the respondents were asked general and stated preference questions. The respondents were found to be unaware of the energy and environmental footprints of their travel. Approximately 85% of the respondents were not able to estimate GHG social costs and health-related air pollution costs across different modes. The respondents generally overestimated these costs and they interestingly reported higher environmental costs for public transport (metro) compared to cars. They also preferred to receive such information in monetary units, and they were more comfortable in receiving the information through mobile applications over other tools/means. The research also found that fuel and environmental information influence respondents' travel decisions especially their route choices. Finally, the respondents would be willing to pay an average of 7 Canadian dollars/month in exchange for obtaining the information.Keywords: advanced traveler information system; fuel and environmental information; perceived travel costs; route/mode choice behavior; willingness to pay for information

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“…In general, results indicate that consumers are willing to pay only modest sums, no matter what content the ATIS provides. Although many studies have presented both choices to the respondents, the literature results are consistent: users prefer a per-call fee to a monthly flat rate (3)(4)(5). Table 1 is a summary of the literature reviewed.…”

Section: Literature Reviewmentioning

confidence: 83%

“…Khattak et al used a panel-type data set to find that TravInfo users in the Bay Area would call frequently for $0.25 if service were customized to their needs, but the number of calls would decline at higher prices (5). Similarly, Kim and Vandebona estimated that only 33 percent of Sydney, Australia, residents would pay US$0.25 for information (4).…”

Section: Literature Reviewmentioning

confidence: 99%

Why Will Some Individuals Pay for Travel Information When It Can Be Free? Analysis of a Bay Area Traveler Survey

Wolinetz

Khattak

Yim

2001

Transportation Research Record: Journal of the Transportation R

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Substantial government resources are invested in the provision of dynamic travel information. This information may help travelers make better decisions, which can reduce traffic congestion and pollution. A survey of 1,000 San Francisco Bay Area residents was conducted in 1998 as part of the TravInfo field test, and the stated preference questions were analyzed. Respondents were asked whether they sought travel information and, if so, whether they were willing to pay for a hypothetical advanced traveler information system (ATIS) that provided automatic notification of unexpected congestion on their usual travel routes, estimated time of delay from unexpected congestion on their usual routes, automatic alternate route planning around congestion, and estimated travel time on their usual route and on any planned alternate routes. Overall, willingness to pay for an ATIS was higher than expected from the literature. Sixty-six percent of the respondents sought travel information, and, of these information seekers, 71 percent were willing to pay for an ATIS (average $3.84 per month, or $0.74 per call). Statistical analysis involved estimating binary and ordered probit models with and without sample selectivity. Propensity for seeking travel information was significantly related to respondents who were female, employed, took longer trips, faced unexpected congestion, and owned a cellular telephone. Increased willingness to pay for an ATIS was related to respondents who were young and male, altered trips in response to information, and stated a greater desirability for the hypothetical ATIS. Findings suggest that a market may exist for high-quality dynamic travel information.

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User Requirements and Willingness To Pay for Traffic Information Systems: Case Study of Sydney, Australia

Cited by 12 publications

References 7 publications

Motorist Response to Arterial Variable Message Signs

Motorist Response to Arterial Variable Message Signs

Perceptions, Preferences, and Behavior Regarding Energy and Environmental Costs: The Case of Montreal Transport Users

Why Will Some Individuals Pay for Travel Information When It Can Be Free? Analysis of a Bay Area Traveler Survey

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