User Satisfaction and Preference of the Hotel Roof Garden

Abstract

With the city of Seoul undergoing rapid urban development in the last decade, rooftop green projects have been expanding continuously with support that started from the city of Seoul. This research was conducted to analyze the current usage of roof gardens and stimulate development of new roof gardens. From rooftop gardens of three hotels selected in Seoul and Incheon, customer satisfaction and preferences were examined and this research intended to propose renovation plans for roof gardens. From the analysis of customer satisfaction, C Hotel and P Hotel that are located in the downtown area were found to have lower satisfaction regarding the number of plants and plant variety when they were compared with H Hotel in Incheon. Analysis of user preference revealed that an ideal green space would hold cultural, community events, provide space and opportunities for physical exercise, and serve any other multiple purposes. This research, which examined user satisfaction and preferences for hotel rooftop gardens, intends to provide an effective plan for the structure of rooftop gardens and suggest useful renovation ideas. Lastly, it is concluded that a green area that is not only beautifully decorated but serves multiple functions as a cultural, socializing and relaxing space is highly capable of stimulating the popularity and use of rooftop gardens.

Analysis of Satisfaction and Characteristics of Using University Campus Gardens for Enhancing the Mental Well-Being of University Students

“…The subfactor with the highest positive correlation with frequency of use aside from overall satisfaction was visual satisfaction (r = 0.221), indicating that to increase user frequency of garden use, it is more important to well arrange visually appealing elements compared to other subfactors. This is similar to the study result by Kim et al (2013) reporting that users showed high preference for gardens with a theme space using colorful and decorative theme species in all four seasons. Moreover, Lee and Eom (2019) examined user satisfaction with a university campus cherry blossom tunnel and reported that the image and scenic beauty of the space must be improved to promote user satisfaction.…”

“…Purposes and frequency of campus garden use by university studentsKim et al (2013) that factors such as cultural experience and exercise focused on rest areas affect user preference for hotel rooftop gardens.…”

A Study on the Analysis of Garden Elements in Rural Community Resting Areas

“…The research analyzed and reclassified the surveyed items of the advanced researches on the analysis of preference for garden design or the analysis of satisfaction for the garden elements (Ahn, 2004;Jung, 2004;Lee and Kim, 2007;Park et al, 2008;Hong, 2011;Jeon et al, 2011;Kim, 2012;Kim et al, 2012;Kim et al, 2013;Shin et al, 2011) to figure out the garden elements of community resting areas and designed the on-site survey form. The surveyed items of the advanced researches are divided into outdoor and indoor garden types, including accessibility, motivation of visit, facility, plant management, function and environment and resting area.…”