User self-disclosure on social network sites: A cross-cultural study on Facebook’s privacy concepts

Oghazi, Pejvak; Schultheiss, Rakel; Chirumalla, Koteshwar; Kalmer, Nicolas Philipp; Rad, Fakhreddin Fakhrai

doi:10.1016/j.jbusres.2019.12.006

Cited by 46 publications

(25 citation statements)

References 37 publications

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“…Oghazi et al [5] Facebook Privacy concerns, attitudes, and intentions Privacy intention is the only antecedent that has a significant direct influence on users' selfdisclosure of information. By contrast, neither privacy concerns nor privacy attitude had a statistically significant influence on selfdisclosure Chen et al [6] Social network sites, such as Sina Weibo Attachment anxiety, attachment avoidance Individuals with high attachment anxiety disclose less personal information on their SNS profile page, while those with high attachment avoidance show a decreased disclosure of profile image on SNS Zhang et al [7] WeChat Role stress, self-presentation, relationship maintenance…”

Section: Media Antecedents Findingsmentioning

confidence: 99%

“…Promotion-focused privacy behaviour (i.e., selfdisclosure) is primarily determined by a promotion-related factor (benefits of social awareness), whereas prevention-focused ones (i.e., privacy management strategies) are primarily determined by prevention-related factors such as privacy concerns Mobile Information Systems particular, prior research has mainly studied factors influencing users' self-disclosure from user characteristics, user's internal perception, and users' interests [5,9,15,19]. Although scholars have carried out relevant research on users' information disclosure, there are still some major shortcomings.…”

Section: Media Antecedents Findingsmentioning

confidence: 99%

“…Firstly, some scholars proved that privacy is an important factor that affects users' self-disclosure [17]; however, some scholars also found this relationship was not significant. For example, Oghazi et al [5] examined Facebook users' self-disclosure behaviour, and results showed that privacy intention is the only antecedent that has a significant direct influence on users' self-disclosure of information. By contrast, neither privacy concerns nor privacy attitude had a statistically significant influence on self-disclosure.…”

Section: Media Antecedents Findingsmentioning

confidence: 99%

“…In addition, some studies have pointed out that cultural factors, social capital factors, and perceived network responsiveness are also important factors affecting user information disclosure [9,21]. However, although prior researches have made important contribution to the mobile information system self-disclosure literature, there is still controversy with regard to the relationship between privacy concern and users' self-disclosure behaviour [5]. One important reason is that most existing researches focused on the weak tie social media platform, such as Facebook [12], ignoring how strong tie social platforms, such as WeChat users' privacy concern, affect users' self-disclosure.…”

Section: Theoretical Basis and Research Hypothesismentioning

confidence: 99%

“…Some further studies have also confirmed this relationship. For example, Oghazi et al [5] examined Facebook users' self-disclosure behaviour, results showed that neither privacy concerns nor privacy attitude had a statistically significant influence on self-disclosure.…”

Section: Perceived Severity Privacy Experience and Privacymentioning

confidence: 99%

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Mobile Users’ Self-Disclosure Behaviour on WeChat: Application of Social Cognitive Theory

Ding

Zhang

et al. 2020

Mobile Information Systems

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One of the most challenging issues confronting social media operators is how to increase users’ activity and self-disclosure behaviour. However, more and more users are lowering their disclosures on social media, such as WeChat in China. Using social cognitive theory as a starting point while utilizing mobile instant messaging software WeChat as an example, this paper studies the dynamics that influence users’ self-disclosure behaviour on WeChat from two aspects: individual factors and environment factors. A structural equation model is used to verify a conceptual model. The results show that, firstly, mobile users’ self-disclosure behaviour on WeChat can be affected by both individual factors and environment factors. Specifically, individual factors, such as privacy concerns, negatively affect users’ self-disclosure behaviour, while environmental factors, such as social influences, positively affect users’ self-disclosure behaviour. More importantly, the research points to significant differences in self-disclosure behaviour between mobile users of different genders and ages. As such, the conclusions of this paper should provide key information for optimized operation of WeChat and other mobile information systems.

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Section: Media Antecedents Findingsmentioning

confidence: 99%

Section: Media Antecedents Findingsmentioning

confidence: 99%

Section: Media Antecedents Findingsmentioning

confidence: 99%

Section: Theoretical Basis and Research Hypothesismentioning

confidence: 99%

Section: Perceived Severity Privacy Experience and Privacymentioning

confidence: 99%

See 3 more Smart Citations

Mobile Users’ Self-Disclosure Behaviour on WeChat: Application of Social Cognitive Theory

Ding

Zhang

et al. 2020

Mobile Information Systems

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Gen Z's personalization paradoxes: A privacy calculus examination of digital personalization and brand behaviors

McKee,

Dahl,

Peltier

2023

J of Consumer Behaviour

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Employing privacy calculus theory, we examine why Gen Z consumers increasingly adopt ad blockers, use private browsers, or take other measures to limit data tracking. Specifically, we evaluate consumer behaviors related to personalized and non‐personalized digital marketing in light of two personalization paradoxes: privacy–benefits and avoidance–annoyance. Using structural equation modeling on a sample of 414 Gen Z consumers, our findings show that both the privacy–benefits paradox and avoidance–annoyance paradox strongly influence consumers' intentions to avoid brands that fail to personalize marketing efforts. We also explore the interaction effects of the two digital personalization tensions, showing that tradeoffs exist between the utilization of these two paradoxes. Our findings underscore key implications for marketers investing in personalized marketing efforts to enhance consumer–brand relationships.

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How brand self‐disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism

Huaman-Ramirez

Lunardo

Vásquez‐Parraga

2021

Psychology and Marketing

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Although the notion of self-disclosure has received wide attention since the new millennium, most studies on this topic focus on consumer disclosure, leaving unexamined if brands could benefit from self-disclosure. Therefore, the question remains unanswered if the positive effects of brand self-disclosure on important relational and transactional variables observed in other contexts than consumer-brand relationships would be observed if self-disclosure was made by brands. This study addresses this question, specifically discussing if brand self-disclosure can enhance brand trust and willingness-to-buy (WTB) through the mediating effect of brand intimacy. Results from two scenario-based experiments indicate that engaging in self-disclosure-that is, disclosing some information that was kept unknown so far-helps brands create intimacy and trust with consumers, leading these individuals to exhibit higher WTB. Further, results show that all selfdisclosures are not equal, and it is when the brand engages in the disclosure of positive (vs. negative) information that consumers perceive more brand intimacy, and this even more when such information is disclosed in an anthropomorphic manner. These findings thus provide consistent empirical evidence showing that brand self-disclosure-if providing positive information in an anthropomorphic manner-can serve as a critical tool for brands in their relationships with customers.brand anthropomorphism, brand intimacy, brand self-disclosure, brand trust, willingness-to-buy (WTB) | INTRODUCTIONBrands have more than ever started sharing information that was previously not released to consumers. One particular type of such information pertains to the way products are made or what raw materials comprise them. This trend is particularly salient in the food service industry, with, for instance, McDonald's having revealed in the United States in 2014 how they make their French fries and nuggets. In 2015 in France, Ferrero divulged how they manufacture their Nutella products.Restaurants also have shared information about recipes and ingredients of dishes. For example, in the United States, in New Haven, Trinity Bar & Restaurant shared its butternut squash soup recipe and, in Wilmington, Goat Restaurant shared its mushroom soup recipe. Considering that it is not common for consumers to receive such information from brands about how their products are made, this deliberate brand self-disclosureor the act of revealing product information about the production process, which is usually kept private (Collins & Miller, 1994)-of such information might influence consumer perceptions and eventually consumer-brand relationships.

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User self-disclosure on social network sites: A cross-cultural study on Facebook’s privacy concepts

Cited by 46 publications

References 37 publications

Mobile Users’ Self-Disclosure Behaviour on WeChat: Application of Social Cognitive Theory

Mobile Users’ Self-Disclosure Behaviour on WeChat: Application of Social Cognitive Theory

Gen Z's personalization paradoxes: A privacy calculus examination of digital personalization and brand behaviors

How brand self‐disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism

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