2021
DOI: 10.1111/dmj.12072
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Using a Codesign Workshop to Make an Impact with Codesign Research

Abstract: Professional services companies are relaxing the tone of voice and personality they use to interact with clients. In response to these trends, we used codesign methods to explore how clients want to interact with our company. Study findings revealed several opportunities for creating stronger connections with our clients. To increase the impact of our research, we conducted a codesign workshop with stakeholders across the company to share insights and co‐create opportunities in an interactive format. This work… Show more

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