“…Performance indicators used by some researchers on customer perspective are improving service quality (Wu et al, 2011;Nur, 2013;Quezada et al, 2014;Fooladvand et al, 2015) value of customer satisfaction (Hermawan, 2008;Sukesti, 2010;Tohidi et al, 2010;Wu et al, 2011;Aljardali et al, 2012;Effendi, 2012;Suhendi, 2012;Atafar et al, 2013;Rumintjap, 2013;Santhi et al, 2013;Angriani, 2014;Antariksa et al, 2014;Quezada et al, 2014;Fooladvand et al, 2015;Sudaryo, 2015) consistent with customer expectation (Atafar et al, 2013) and timely delivery (Fooladvand et al, 2015)improvement of relationship with alumni and users (Wu et al, 2011;Suhendi, 2012) customer retention (Sukesti, 2010;Wu et al, 2011;Effendi, 2012;Rumintjap, 2013;Angriani, 2014;Quezada et al, 2014) customer acquisition (Hermawan, 2008;Sukesti, 2010;Wu et al, 2011;Effendi, 2012;Suhendi, 2012;Rumintjap, 2013) market share (Wu et al, 2011;Effendi, 2012) amount of awards achieved (Suhendi, 2012) rank of tertiary educational institution on webometric (Suhendi, 2012) average GPA score of the new students (Suhendi, 2012) average score of entry examination (Suhendi, 2012) percentage of foreign students' origin (Suhendi, 2012).…”