2018
DOI: 10.3389/fpsyg.2018.00352
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Using Behavioural Insights to Promote Food Waste Recycling in Urban Households—Evidence From a Longitudinal Field Experiment

Abstract: Promoting pro-environmental behaviour amongst urban dwellers is one of today's greatest sustainability challenges. The aim of this study is to test whether an information intervention, designed based on theories from environmental psychology and behavioural economics, can be effective in promoting recycling of food waste in an urban area. To this end we developed and evaluated an information leaflet, mainly guided by insights from nudging and community-based social marketing. The effect of the intervention was… Show more

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Cited by 65 publications
(60 citation statements)
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“…The social interactions that occur within these settings are constituted by social cues upheld by the communities in question (Lave and Wenger, 1991). Any individual member of a community of practice is affected by such social structures (Wenger, 1998), which form part in the shaping of choices (Linder et al, 2018), which further may re-constitute the behavioral setting in question. Indeed, the Salamander Project has been running for 10 years and has become a part of the school’s culture and identity, embedded in the school’s routines and engaging not only the fourth graders, but also teachers.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…The social interactions that occur within these settings are constituted by social cues upheld by the communities in question (Lave and Wenger, 1991). Any individual member of a community of practice is affected by such social structures (Wenger, 1998), which form part in the shaping of choices (Linder et al, 2018), which further may re-constitute the behavioral setting in question. Indeed, the Salamander Project has been running for 10 years and has become a part of the school’s culture and identity, embedded in the school’s routines and engaging not only the fourth graders, but also teachers.…”
Section: Discussionmentioning
confidence: 99%
“…For example, environmental activists report greater connectedness with nature compared to college students, suggesting that connectedness with nature may be related to pro-environmental attitudes and behaviors (Bruni and Schultz, 2010). However, recent studies indicate that the attitude–action gap is still an unresolved scientific problem in sustainability planning and management (Sörqvist, 2016; Kaaronen, 2017; Linder et al, 2018). …”
Section: Introductionmentioning
confidence: 99%
“…No regulatory intervention or policy can work effectively if its impact on the behavior of targeted individuals is not considered (Jolls, Sunstein, and Thaler 1998;Hayden and Ellis 2007). It is estimated that most sustainability problems such as water and air pollution are rooted in human behavior and, in particular, that of urban residents (Linder, Lindahl, and Borgström 2018).…”
Section: Smart Cities and Nudgesmentioning
confidence: 99%
“…An important shortcoming of nudging policies that should be taken into account refers to the fact that the effectiveness of information policies and nudges is seldom evaluated (Linder, Lindahl, and Borgström 2018). Because politicians have short-term horizons that do not match the time required for a significant behavior change in certain fields, nudges may also not be followed through after each political term.…”
Section: Ethical Concernsmentioning
confidence: 99%
“…Best and Kneip (2011) use a quasi-experiment to study the impact of curbside collection vs. a drop-off system. Linder et al (2018) use an experimental set-up to find out whether an information campaign can increase waste recycling efforts. Bernstad et al (2013) use a similar setting and add a door-stepping campaign in order to evaluate the additional impact of oral information.…”
Section: Introductionmentioning
confidence: 99%