2020
DOI: 10.18517/ijods.1.2.57-71.2020
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Using Big Data Analytics for Decision Making: Analyzing Customer Behavior using Association Rule Mining in a Gold, Silver, and Precious Metal Trading Company in Indonesia

Abstract: Indonesia is facing many challenges in the fourth industrial revolution (4IR) era. One of them is related to big data technologies and implementation that can be seen clearly from Indonesia Industry Readiness Index (INI) 4.0. Therefore, focusing on implementing big data analytics in a gold, silver, and precious metal trading company is the objective of this manuscript to support daily business operations. To be more specific, the aim is to discover meaningful patterns and ensure hig… Show more

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Cited by 10 publications
(9 citation statements)
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“…As the development of industry in the second decade of the new millennium progressed, analytics’ next-generation also started improving. The first step toward progress was increased device complexity, which needed revolutions in manufacturing procedures; e.g., we design 3D devices now rather than 2D, and new devices such as FinFET [ 14 ] were conceived [ 15 , 16 ]. The second step was lead by the new market drivers, which were toward lower power but faster and smaller devices.…”
Section: Related Workmentioning
confidence: 99%
“…As the development of industry in the second decade of the new millennium progressed, analytics’ next-generation also started improving. The first step toward progress was increased device complexity, which needed revolutions in manufacturing procedures; e.g., we design 3D devices now rather than 2D, and new devices such as FinFET [ 14 ] were conceived [ 15 , 16 ]. The second step was lead by the new market drivers, which were toward lower power but faster and smaller devices.…”
Section: Related Workmentioning
confidence: 99%
“…Another report by Gartner [10] guesses that about 2017, almost half of the users would need to utilize their devices for purposes of work. BYOD does increase productivity and helps get things done virtually from anywhere, but a certain solution is needed to compensate the risk factors involved [32].…”
Section: ) Bring Your Own Device (Byod)mentioning
confidence: 99%
“…Users must have flexibility to protect specific documents they want. A complete system-level security hampers the performance and is very user intrusive which may lead to users finding a way around and defeating the purpose of information protection [32].…”
Section: Cloud Security Solution Requirementmentioning
confidence: 99%
“…This is due, primarily, to the faster and lower cost hardware, [1] [2,3] the emergence of new paradigms that thrive on user-generated data such as social networks, and the recognition of the importance of utilizing raw data (which was previously useless) in obtaining new information that are vital to deal with a variety of real-life issues. Distributed flow computing [4][5][6] is now an inevitable processing paradigm [7][8][9][10]. It allows to obtain continuous and real-time results from huge amounts of recent data.…”
Section: Introductionmentioning
confidence: 99%