Using “biztainment” to gain competitive advantage

Newsom, Mi Kyong; Collier, David A.; Olsen, Eric

doi:10.1016/j.bushor.2008.10.005

Cited by 15 publications

(6 citation statements)

References 5 publications

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“…Furthermore, an entertaining and emotional shopping context positively affects consumer's satisfaction (Diep and Sweeney, 2008;Söderlund and Julander, 2009;Newsom et al, 2009;Pantano and Naccarato, 2010;Penz and Hogg, 2011), with benefits for the purchasing decision process (Kim and Kim, 2008). Enjoyment can be defined as the degree to which carrying out a task is perceived as providing pleasure, aside from activity consequences (Venkatesh, 2000).…”

Section: Theoretical Backgroundmentioning

confidence: 98%

Modeling innovative points of sales through virtual and immersive technologies

Pantano

Servidio

2012

Journal of Retailing and Consumer Services

170

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Section: Theoretical Backgroundmentioning

confidence: 98%

Modeling innovative points of sales through virtual and immersive technologies

Pantano

Servidio

2012

Journal of Retailing and Consumer Services

170

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“…Innovative retail technologies moreover also directly modify customer behaviour in the store by enhancing consumers' shopping experience and increasing satisfaction (Pantano & Naccarato, 2010;Bharadwaj, Walker, & Hofstede, 2009), and by improving the in-store service and increasing store appeal (Newsom, Collier, & Olsen, 2009;Liljiander et al, 2006).…”

Section: The Strategic Role Of Advanced Technologies In Retailingmentioning

confidence: 99%

The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies

Willems

Smolders

Brengman

et al. 2017

Technological Forecasting and Social Change

168

130

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This study focuses on innovative ways to digitally instrument the servicescape in bricksand-mortar retailing. In the present digital era, technological developments allow for augmenting the shopping experience and capturing moments-of-truth along the shopper's path-to-purchase. This article provides an encompassing inventory of cutting-edge retail technologies resulting from a systematic screening of three secondary data sources, over 2008-2014: (1) the academic marketing literature, (2) retailing related scientific ICT publications, and (3) related business practices (e.g., publications from retail labs and R&D departments). An affinity diagram approach allows for clustering the retail technologies from an HCI perspective and categorizing the technologies in terms of the type of customer value that they offer, and the stage in the path-to-purchase they mainly pertain to. This in-depth analysis results in a comprehensive inventory of innovative retail technologies that allows for verifying the suitability of new technologies for targeted in-store shopper marketing objectives (cf. www.retail-tech.org to consult the resulting online repository, using faceted search). The results of the analyses indicate that the majority of the inventoried technologies provide utilitarian value, whereas few offer hedonic benefits. Moreover, at present the earlier stages of the path-to-purchase appear to be the most instrumented. The article concludes with a research agenda.

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“…Indeed, an entertainment context seems to have a stronger impact on consumers satisfaction than a non-entertainment context (Söderlund and Julander, 2009). In fact, it can add value to the goods and services provided in the store (Newsom et al, 2009;Roussos et al, 2003).…”

Section: Introductionmentioning

confidence: 99%