“…These self-ISSN 0264-2069 print/ISSN 1743-9507 online # 2012 Taylor & Francis http://dx.doi.org/10.1080/02642069.2010.540755 http://www.tandfonline.com assessment processes have been examined in developed countries in services and academic units (Clavo-Mora, Leal, & Roldán, 2006;Davies et al, 2001;Hides, Davies, & Jackson, 2004;Osseo-Asare & Longbottom, 2002;Ruben, Russ, Smulowitz, & Connaughton, 2007). HEIs can apply quality techniques, as in banking or travel (Srikanthan & Dalrymple, 2007), although they have applied these processes less frequently than other services (McAdam & Welsh, 2000).…”